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Programmatic Digital Out-Of-Home (Pdooh) market was valued at US$ 808.3 million in 2022 and is anticipated to reach US$ 5582.5 million by 2029, witnessing a CAGR of 38.0% - valuates Reports
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Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising - that's ads on digital billboards and signage.
The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The main global Programmatic Digital Out-Of-Home (Pdooh) players include Ströer, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.
This report aims to provide a comprehensive presentation of the global market for Programmatic Digital Out-Of-Home (Pdooh), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Digital Out-Of-Home (Pdooh).
The Programmatic Digital Out-Of-Home (Pdooh) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Programmatic Digital Out-Of-Home (Pdooh) market comprehensively. Regional market sizes, concerning products by type, by vertical, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Digital Out-Of-Home (Pdooh) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by vertical, and by regions.
Segment by Type
Hardware LCD
Hardware LED
Solution (CMS)
Segment by Vertical
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
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https://reports.valuates.com/market-reports/QYRE-Auto-17A12080/global-digital-out-of-home-signage
https://reports.valuates.com/market-reports/QYRE-Auto-10G13158/global-digital-out-of-home-advertising
https://reports.valuates.com/market-reports/QYRE-Auto-39I1930/global-out-of-home-ooh
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