US Alternative Protein Market Size, Demand, Industry Trends and Report 2023-2028

How Big Is the US Alternative Protein Market?

The US alternative protein market is projected to exhibit a growth rate (CAGR) of 18% during 2023-2028. The rising awareness on environmental responsibility and health consciousness, an enhanced focus on the creation of diverse product offerings catering to various preferences, and the rising concerns regarding animal welfare represent some of the key factors driving the market.

What is US Alternative Protein?

Alternative protein encompasses a wide array of food products that act as substitutes for traditional animal-based proteins, presenting an innovative and sustainable solution to fulfill the global demand for protein. Derived from sources like plants, microbes, or cultured methods, it comprises plant-based protein varieties such as soy, pea, and lentil proteins. Additionally, it can be produced utilizing emerging technologies that involve protein generation through processes like fermentation or cell cultivation. With consumers increasingly mindful of their dietary decisions and the environmental consequences of conventional animal farming, the demand for alternative protein is on the ascent in the United States.

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Industry Trends and Drivers:

In the United States, health-conscious consumers are currently favoring alternative protein sources due to their reduced saturated fat content and higher fiber content, aligning with the growing emphasis on well-being in dietary choices. Alongside this trend, there is a surge in flexitarian and plant-forward diets, reflecting an increased incorporation of plant-based foods into daily meals. Furthermore, the market for alternative protein is burgeoning as these protein sources typically exhibit a lower carbon footprint and necessitate fewer natural resources compared to conventional livestock farming, making them more environmentally sustainable. Additionally, significant market players are investing in research and development (R&D) endeavors aimed at creating innovative alternative protein products that not only meet consumer preferences but also offer palatable and nutrient-rich options in the US market.

What Is Included In Market Segmentation?

The report has been segmented the market into following categories:

Source Insights:
Insect-based
Microbial-based
Plant-based
Others

Application Insights:
Food and Beverage
Dietary Supplements
Animal Feed and Pet Food
Personal Care and Cosmetics

Regional Insights:
Northeast
Midwest
South
West

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