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Programmatic Advertising Market Size, Share, Trends, Growth And Global Forecast 2023-2032
Programmatic Advertising Market
Programmatic Advertising Market Size, Growth Rate, And Forecast:
The global programmatic advertising market size grew from $7.31 billion in 2022 to $8.87 billion in 2023 at a compound annual growth rate (CAGR) of 21.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The programmatic advertising market size is expected to grow to $19.12 billion in 2027 at a CAGR of 21.2%.
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Programmatic Advertising Market Drivers:
The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost.
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Programmatic Advertising Market Segments
•By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
•By Device: Mobile, Desktop
•By Enterprise Size: SMBs, Large Enterprises
•By End User: Education, Media And Entertainment, Retail, Travel
•By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Programmatic Advertising market.
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Programmatic Advertising Market Key Players:
Major competitors in the Programmatic Advertising market include Adobe, AdReady, AdRoll, Magnite Inc., Baidu Inc., Basis Technologies, Choozle, DoubleClick, Tencent Holdings Ltd., Yahoo, Google, DataXu, AOL, Amazon.com Inc., Outbrain, Media.net and Microsoft.
The Business Research Company's "Global Programmatic Advertising Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The Programmatic Advertising Market Include:
1. Executive Summary
2. Programmatic Advertising Market Characteristics
3. Programmatic Advertising Market Trends And Strategies
4. Programmatic Advertising Market - Macro Economic Scenario
5. Programmatic Advertising Market Size And Growth
....
26. Africa Programmatic Advertising Market
27. Programmatic Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Programmatic Advertising Market
29. Programmatic Advertising Market Future Outlook and Potential Analysis
30. Appendix
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