Press release
Navigating the Future: Programmatic Advertising Market Trends and Insights
One of the key drivers of the programmatic advertising market is the growing focus on personalization and audience targeting. Programmatic advertising allows advertisers to leverage vast amounts of data to precisely target their ads to specific audiences based on demographics, interests, online behavior, and other factors. This level of customization and relevance helps to improve ad performance and increase the return on investment (ROI) for advertisers.
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Surging Utilization of Mobile Advertising to Propel Growth
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video.
There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements.
The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
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North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.
Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.
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Key growth factors on Programmatic Advertising Market
The programmatic advertising market has experienced significant growth in recent years, and several key factors have contributed to this growth. Some of the key growth factors on the programmatic advertising market include:
Increasing Digital Advertising Spend: With the increasing popularity of digital channels and the growing shift towards digital advertising, advertisers and marketers are allocating a larger portion of their advertising budgets towards digital advertising. Programmatic advertising offers efficiency, scalability, and targeting capabilities, making it an attractive option for advertisers to reach their target audiences effectively.
Automation and Efficiency: Programmatic advertising enables automation in the ad buying process, allowing advertisers to streamline their campaign management and optimize their advertising spend. Automated processes, such as real-time bidding (RTB), allow for efficient and cost-effective ad placements across multiple channels and devices, reducing manual effort and increasing overall campaign efficiency.
Data-Driven Advertising: Programmatic advertising relies heavily on data, including first-party, second-party, and third-party data, to target and optimize ad placements. Advancements in data analytics and machine learning have enabled advertisers to use data-driven insights to make informed decisions about their advertising campaigns, resulting in better targeting, personalization, and performance.
Enhanced Targeting Capabilities: Programmatic advertising offers advanced targeting capabilities that allow advertisers to reach their audiences with precision. Advertisers can target their ads based on various parameters, such as demographics, location, browsing behavior, interests, and more, resulting in more relevant and personalized ads. This enhanced targeting capability has been a key growth driver for programmatic advertising, as it enables advertisers to deliver highly targeted ads to their intended audiences.
Key market players identified in PMR's report include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.
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