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New family member off to a flying start

04-13-2023 02:00 PM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
The "pergola cubic" from markilux is very popular with customers.

The "pergola cubic" from markilux is very popular with customers.

The "pergola cubic" from markilux is a real success with its angular design

Although the "pergola cubic" from markilux only went on sale in the summer of 2022, it quickly found favour with its new angular cassette. An understated, simple cubic form is in demand, as it stylistically complements today's architecture and construction methods. As an angular version of the "pergola classic", it thus very quickly became established in the manufacturer's pergola product family.

The "pergola classic" from awning specialist markilux has been a success on the market for years now. In mid 2022 the manufacturer launched a new model based on the classic version - the "pergola cubic" - along with tried and tested technology, it also features additional lighting options. In addition, a conservatory awning with an angular cassette to protect the cover, the "markilux 7800", has also been introduced. According to Michael Gerling, Director of R&D and Production, this is how the awning quickly became a hit shortly after its official market launch.

Great demand in spite of a late sales start
"We have been selling the 'pergola cubic' since last summer. And we were very pleased with the high volume of orders that came in basically as soon as we started selling it," says a satisfied Mr Gerling. Because normally products tend to need a start-up phase to establish themselves in the market. "We usually launch new products at the start of the season. This wasn't possible with the 'pergola cubic' for technical reasons and due to delays in supply chains," adds Michael Gerling, although he explains that it is now generally more and more difficult to plan the development cycles of new products. And that is why the company is all the more pleased about the high demand for the product after it was launched in the summer.

Keeping a close eye on the market pays off
The angular form of the cassette brings another new aspect to the design of this product family. In addition, straightforward cubic forms are more in demand than ever before, as they pick up on the geometry of modern buildings. "But for this purpose the angular components have to be clearly visible which is the case with our new pergola model. That is why we are assuming that this angular version will be more in demand in the future than its sister model with a round cassette," explains Michael Gerling. For him, the "pergola cubic" is once again proof that it pays to keep a close eye on the market, invest in trend research and listen carefully to what customers are looking for. Once again, the manufacturer has developed an awning for shading large outdoor areas, with a flexible design and offering a wide choice of convenience technology. And that is why it completely fulfils the demands of the end consumer.

For further information, please visit: markilux.com

conzept3
An der Alten Ziegelei 34
D-48157 Muenster
Fon: +49 (0) 251-1347740
info@conzept3.de
www.conzept3.de

markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. Selected companies assure the high qualitative standards during the assembly of the awnings.

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