Press release
Encodex launches Swedish language specifications
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Online shopping continues to grow exponentially, with an estimated £400mn* spent on consumer durables in December 2006. The online marketplace is also becoming increasingly competitive, notably 72%of leading retailers believe that their customers are now well informed about competitors.
Brian Flower, Encodex Business Manager, said “SEO is vital, as is a well designed website, but ultimately to build sales it makes sense to expand into markets where it is commercially viable to deliver or post. The Encodex article catalogue assists retailers by improving the online shopping experience in 20 countries with more than 1 million translated SKUs in over 140 product groups.”
GFK Encodex
7, Station Approach ,
West Byfleet, KT14 6NL
Contact:
Brian Flower,
Business Manager
brian.flower@gfk.com
Gfk Marketing Services is one of leading International retail audit and research companies. With extensive coverage of the retail marketplace, GfK accurately tracks sales performances, pricing, distribution and stock of consumer durables, electronics, domestic appliances and I.T. products.
‘Encodex’ the electronic database, derived from GfK’s retail audit data, delivers 140 product groups with feature description ranging from 2 to 42 categories in a structured, standard format.
Encodex delivers the product characteristics including general features, technical features, images, model numbers and EAN barcodes to 12 counties in 7 different languages, with 900,000 items.
Used by leading e-tailers, bricks+clicks, insurance replacement, VARs and catalogues of all sizes, providing them with information on an international and local level, enabling fast new-product definitions and descriptions to the 20m Britons that are expected to shop online this year.
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