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Encodex and West10 entertainment join forces at The Internet Retailing 2008 to provide the ultimate source of home entertainment and product data

09-16-2008 06:06 PM CET | IT, New Media & Software

Press release from: GFK Encodex

Encodex and West10 entertainment join forces at The Internet Retailing 2008

Encodex and West10 entertainment join forces at The Internet Retailing 2008

Encodex the leading provider of product information in the field of Household goods, appliances, consumer electronics and I.T products will be joining forces with West10 the leading provider of high-quality entertainment information and content for home entertainment products next month to champion the cause of content-rich data and images for online retailers

On 7th October 2008 at the Internet Retailing 2008 Conference to be held at the Novotel, Hammersmith, London, Encodex & West10 will showcase the ultimate source of Home Entertainment & Household product data to Internet Retailers.

Brian Flower, Encodex Business Manager says: “This strategic alliance utilises the natural synergy between the two companies to the benefit of our clients allowing them to grow and develop the commercial success of their business, by delivering a consistently superior customer experience,”

He explains, “The customer demand for information is increasing and it is now more important than ever to have high quality, accurate up to date content on your website. The prospect for a better informed customer through an efficient internet catalogue can now be realised through the partnership between Encodex and West10.”

“Both organisations recognised that retailers required entertainment and electrical product data and that there was a clear need for accurate, consistent and comprehensive information says Barry Smith, Director of Sales at West10. He continues, “Having co-operated in a couple of initiatives, it was recognised that the natural conclusion was to form a strategic alliance to allow clients to have the benefit of working with “best of breed” and to help them to provide a richer customer experience.

Encodex and West 10 can help you maximise your profits with rich data which has been shown to:

• Increase ecommerce revenue
• Reduce the cost of in-house catalogue creation and management
• Increase affiliate opportunities with your data feeds
• Reduce time for product matching
• Improve SEO and price comparison site rankings
• Increase customer retention
• Reduce the incidence of returned items
• Make significant improvements in conversion rate
• Increase the average order value by cross-selling and up-selling

For further details contact:
brian.flower@gfk.com
barry.smith@west10entertainment.co.uk
+44 0870 603 8143
+44 (0)7725001833

ENCODEX® is the leading international provider of structured, standardised product information in the field of consumer electronics, domestic appliances and IT Products. We can supply product information with detailed product descriptions, definitions and quality images.
ENCODEX is a subsidiary of the GfK Group. ENCODEX solutions support leading companies in the development and maintenance of product information, as well as the design of Internet and in-store display materials.

West10 is the leading provider of high-quality entertainment information and content for Home Entertainment products with special focus on supplying up-to-date and comprehensive intelligence on all formats of film, books and games.

Gfk Encodex
Sheer House
Station Approach
West Byfleet
Surrey
KT14 6NL

Ayo Adegbaju
ayo.adegbaju@gfk.com
0870 603 8246

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