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Encodex launches Energy Expert

10-20-2008 03:38 PM CET | Energy & Environment

Press release from: GfK Encodex

Allow your users to compare energy usage using Europe’s largest database of electrical goods.

Allow your users to compare energy usage using Europe’s largest database of electrical goods.

Encodex, the leading international provider of structured, standardised product information for electrical goods and appliances, today announces the launch of its new tool, the Encodex Energy Expert.

ENCODEX Energy Expert

Over a third of Brits who say they will buy electronic gadgets as Christmas presents will buy energy efficient versions, according to new research carried out by the UK’s leading organisation tackling climate change through energy efficiency - Energy Saving Trust.
For retailers preparing for the festive season, this is the right time to go green.

The Energy Expert is an online calculator that assists the consumers in calculating the energy usage of their appliances. It is also a tool for the retail industry to promote energy efficient products.

With increasing electricity costs, lowering the power consumption of electrical devices is becoming more important to the customers.

Every device has a different consumption value. Even A+ energy efficient devices have differing power consumptions and therefore an impact on the customers’ annual budget.

As brand new products are added on a daily basis, the “ENCODEX Energy Expert” allows retailers, e-tailers and comparison sites to comprehensively inform their customers about the following key home appliances:
• Panel TVs
• Fridges
• Freezers
• Washing machines
• Tumble dryers
• Dishwashers
• DVD Players

The ENCODEX Energy Expert combines browsing products with a customised calculation of running costs in an intuitive user interface.
Users can therefore identify and benchmark adequate and cost efficient products to support the purchasing and sales process.

Key Features
• Contains the latest models being sold with up to date sale prices
• Compare efficiencies and energy costs for different models to encourage customers to upgrade
• Electricity costs and consumption units can be customised by each customer
• Standard costs of energy companies can be pre-programmed
• Runs on all Internet browsers and no installation is necessary

About Encodex :

Product information with detailed product descriptions.

ENCODEX® is the leading international provider of structured, standardised product information in the field of consumer electronics, domestic appliances and IT Products. We can supply product information with detailed product descriptions, definitions and quality images.
ENCODEX is a subsidiary of the GfK Group. ENCODEX solutions support leading companies in the development and maintenance of product information, as well as the design of Internet and in-store display materials.

For any further information, please contact Tullika Bhalla, Assistant Product Manager at 08706038155 or

About GfK Marketing Services:

The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 90 countries. Of a total of 9,297 employees (as of March 31, 2008), 80% are based outside Germany. For further information, visit our website:
For any further information, please contact Lynne Henry, Communications Manager at 08706038100 or

GfK Encodex
Sheer House
Station Approach
West Byfleet
0870 603 8246
Visit us at

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