Press release
Social Media Analytics Market Analysis and Forecast 2022-27
Social Media Analytics Market
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The increasing utilization of SMA for understanding real-time scenarios in the wake of COVID-19 through social media engagement is driving the social media analytics market. Furthermore, the rising internet penetration, the growing use of social media platforms, and the escalating demand for smartphones are also providing a thrust to the market growth. Additionally, shifting consumer preferences towards low-priced and better-quality products and elevating brand consciousness are further augmenting the global market. SMA helps in analyzing unstructured social data to respond to dynamic market trends and achieve higher goals and operational profitability. Moreover, the increasing focus of organizations on sales analysis and gaining a competitive edge are also catalyzing the product demand. Apart from this, the growing use of the software-as-a-service (SaaS) model and cloud computing is expected to further fuel the social media analytics market over the forecasted period. Looking forward, IMARC Group expects the global social media analytics market to reach US$ 29.1 Billion by 2027, exhibiting a CAGR of 22.06% during 2022-2027.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
Adobe Inc
Brandwatch (Cision US Inc.)
Clarabridge
Hootsuite Inc.
International Business Machine Corporation
NetBase Quid
Oracle Corporation
com, inc.
SAP SE
SAS Institute Inc.
Market Segmentation:
Breakup by Component:
Solutions
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Organization Size:
Small and Medium Enterprises
Large Enterprises
Breakup by Application:
Customer Segmentation and Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Management
Breakup by End User:
BFSI
Media and Entertainment
Travel and Hospitality
IT and Telecom
Retail
Healthcare
Others
Breakup by Region:
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
Ask Analyst for Customization and Explore full report with TOC & List of Figures: https://www.imarcgroup.com/social-media-analytics-market
Key highlights of the report:
Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Related Reports by IMARC Group:
Mobile Payment Market: https://www.imarcgroup.com/mobile-payment-market
Product Information Management Market: https://www.imarcgroup.com/product-information-management-market
Desktop Virtualization Market: https://www.imarcgroup.com/desktop-virtualization-market
Power Bank Market: https://www.imarcgroup.com/power-banks-market
North America Wireless Charging Market: https://www.imarcgroup.com/north-america-wireless-charging-market
Contact Us:
IMARC Group
30 N Gould St Ste R
Sheridan, WY 82801 USA - Wyoming
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas: - +1 631 791 1145 | Africa and Europe: - +44-702-409-7331 | Asia: +91-120-433-0800
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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