Social Media Analytics Market Analysis and Forecast 2022-27

According to IMARC Group's latest report, titled "Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the global market reached a value of US$ 7.0 Billion in 2021. Social media analytics (SMA) represents a technology that helps in tracking, collecting, and evaluating data from social media platforms to make better business decisions. It assists the organization in gaining accurate information on the latest trends, increasing customer engagement, identifying high-value features, etc. As a result, SMA finds extensive applications for assessing brand image, consumer demographics in real-time, understanding social media performance, etc. 

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The increasing utilization of SMA for understanding real-time scenarios in the wake of COVID-19 through social media engagement is driving the social media analytics market. Furthermore, the rising internet penetration, the growing use of social media platforms, and the escalating demand for smartphones are also providing a thrust to the market growth. Additionally, shifting consumer preferences towards low-priced and better-quality products and elevating brand consciousness are further augmenting the global market. SMA helps in analyzing unstructured social data to respond to dynamic market trends and achieve higher goals and operational profitability. Moreover, the increasing focus of organizations on sales analysis and gaining a competitive edge are also catalyzing the product demand. Apart from this, the growing use of the software-as-a-service (SaaS) model and cloud computing is expected to further fuel the social media analytics market over the forecasted period. Looking forward, IMARC Group expects the global social media analytics market to reach US$ 29.1 Billion by 2027, exhibiting a CAGR of 22.06% during 2022-2027.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

Adobe Inc
Brandwatch (Cision US Inc.)
Clarabridge
Hootsuite Inc.
International Business Machine Corporation
NetBase Quid
Oracle Corporation
com, inc.
SAP SE
SAS Institute Inc.

Market Segmentation:

Breakup by Component:

Solutions
Services

Breakup by Deployment Mode:

On-premises
Cloud-based

Breakup by Organization Size:

Small and Medium Enterprises
Large Enterprises

Breakup by Application:

Customer Segmentation and Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Management

Breakup by End User:

BFSI
Media and Entertainment
Travel and Hospitality
IT and Telecom
Retail
Healthcare
Others

Breakup by Region:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:                                                    

Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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