Multisensory preview of the new shopping world

Showroom opens for the planned Home of 5 Senses in Mönchengladbach/Germany

Visitors to the Home of 5 Senses will be able to experience a new type of community in future. The interior will take the form of a multisensory experience, featuring the aspects of ‘seeing, feeling hearing, smelling and tasting’. Since 28 April, the public and prospective tenants have been treated to a little ‘taste’ of the planned shopping world at the Mönchengladbach showroom of the European project developer mfi AG, where the interior design elements can be experienced first hand. The development and implementation of the showroom concept as well as the interior design of the arcades were developed by the creative studio of kplus konzept in Düsseldorf.
Designed to reflect the exterior façade, the information boards in the entrance area explain the architectural concept using a dynamic layout. Inside the showroom, the ‘façade highlights’ featuring original materials immediately catch the eye. They will shape the overall feel and space across all floors in the arcade. Via their materials and design, these façade highlights will promote interaction, simultaneously serving as striking eye-catchers and centres of attraction for the surrounding shops. The whole experience is additionally supported by special sound and scent designs. In the form of a love story, detailed interior views of the Home of 5 Senses are presented in an elaborate film animation, complete with an accompanying olfactory framework. While watching the animation, you can sit back and relax in seats from the former theatre. The community table from the ‘board stories’ series will spark your creativity as you doodle, sketch and discuss. Collages are used to display the materials used throughout the interior. The textures, colours and shapes are all dedicated to the theme of ‘feel at home’. As well as giving a visual impression to visitors of the showroom, the goal is to also give them a feel of the envisaged quarter – a place designed for relaxing at leisure, time and again.

VIP guest Mayor Norbert Bude sees the showroom as an essential part of the communication process with local residents. “The showroom stands for transparency and will pique the curiosity of the residents of Mönchengladbach, who until now have seen only a construction site in their city. They, too, will leave the showroom with the feeling of ‘I’m looking forward to this’,” says the Mayor.

The creative studio kplus konzept was founded in Düsseldorf in 2005 and is headed by interior designer Bettina Kratz and Markus Kratz, communication designer and photographer.
The team of 18 employees comprises interior designers, product designers, graphic artists and communication specialists. As well as offering an extremely broad perspective during the creative process, this combination of experts also means that a complete brand communication service can be provided from a single source.
In addition to the interior design of the Mönchengladbach Arcades, Kplus konzept was also responsible for designing the interiors of the mfi Arcades in Cologne and the Höfe am Brühl in Leipzig. Retail and hospitality concepts as well as healthcare facilities are further specialist areas in the range of services offered by kplus konzept. The interior design of the shoe store Frau und Fräulein in Duesseldorf received the ‘Store of the Month’ award by EHI Retail Institute.

kplus konzept
communication | interior | design
Pinienstraße 2
40233 Düsseldorf / Germany
Phone +49 211 695018 500
E-mail info@kplus-konzept.de
www.kplus-konzept.de

Press contact:
Ms. Susanne Weller
Mobile: +49 (0)152 31712738
E-mail: weller@kplus-konzept.de

This release was published on openPR.