Rise Of The Vegan Culture And Flexitarianism To Infux Vegetable Protein Market Demand

Vegetable proteins, or veggie proteins, are protein products that are extracted from plant sources. These sources can include soya, peas, and lentils, among others. Soya is the most common source of vegetable proteins. It has been used as the main source of vegetable protein since long, and is available in the powdered, granulated, and textured forms for various applications and end-use segments.

Vegetable proteins have been utilized by multiple industries for their nutritional benefits and textural properties. Since vegetable proteins provide all the nutrition profile of a complete protein-rich diet without the downside of the animal cruelty aspect that comes into play in normal animal-derived proteins, vegetable proteins are being preferred over animal-sourced proteins by the modern consumer.

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Vegetable proteins have found their way into health supplements.
For decades, health supplements, especially protein supplements, have been derived from animal milk or eggs, and so on. The preference for vegetable proteins has seen multiple companies coming out with vegetable protein-based health supplements that now appeal to a wider consumer base. Marketing efforts for vegetable protein-based supplements has been focused on the benefits of a purer form of proteins and cruelty-free nature, while delivering the same or better results than that of the whey protein counterparts.

Global Vegetable Protein Market: Key Players
Some of the key market players in the global vegetable proteins market are ADM Specialty Ingredients (Europe) B.V, Cargill, Incorporated, E.I. du Pont de Nemours & Co, Roquette S.A., BENEO GmbH, OPTIMUM NUTRITION, Cosucra Groupe Warcoing SA, Coperion GmbH, House Foods America Corporation, SunOpta, Puris, etc.

Opportunities for Market Participants in the Vegetable Proteins Market
Opportunities for market participants in the vegetable proteins market are plenty, owing to the rise of vegetarianism, worldwide. Modern consumers are more aware than ever of the negative impact a non-vegetarian diet leaves on the planet, and moving towards more sustainable vegetarian/ vegan diets. This growth is further fueled by the marketing efforts taken by the manufacturers of vegetable proteins and an increased social media influence upon consumers. Region-wise, developed regions are of more interest for the short term, owing to high consumer awareness and spending capacity.

However, as evident from the past, developing regions soon tend to adapt to food cultures from developed regions, and this is soon anticipated to catch up as well and fuel the growth of the vegetable proteins market during the forecast period.

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Segmentation:

By form, the global vegetable proteins market has been segmented as:

Powdered Vegetable proteins
Texturized Vegetable proteins

By source, the global vegetable proteins market has been segmented as:

Soya
Pea
Hemp
Rice
Others

By end-use, the global vegetable proteins market has been segmented as:

Health Supplements
Bakery
Processed Foods
Horeca
Others

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