Press release
Lion Brand Yarn Company Announces Vanna’s Choice® 2013 Sweepstakes
Manhattan, NY - November 23, 2012 - Lion Brand Yarn Company has partnered with major craft retailers to promote the 2013 Vanna’s Choice® Sweepstakes. Entrants have the chance to win a grand prize trip to Los Angeles, $1,000 in spending money, and a meeting with Vanna White, who has been a spokesperson for Lion Brand Yarn for almost 20 years. The sweepstakes runs from November 22 through February 15, 2013.Vanna White has shared her love for crochet by teaching her daughter the craft, and now she is inviting yarn crafters to share their stories about who taught them to knit or crochet – or, about their experience of teaching someone else to knit or crochet. Those who enter also have the chance to win $25 worth of yarn through weekly drawings throughout the duration of the sweepstakes. The complete entry rules and entry form can be found here.
“We know that yarn crafters have fond memories of the experience of learning to knit or crochet and warm feelings about the person who taught them. The Vanna’s Choice® Sweepstakes will give them the opportunity to share their stories publicly and have the chance to win exciting prizes at the same time,” said David Blumenthal, President and CEO of Lion Brand Yarn Company.
For more updates about the sweepstakes and weekly drawings, be sure to follow Lion Brand Yarn on Facebook (http://www.Facebook.com/LionBrandYarns) and Twitter (http://www.Twitter.com/LionBrandYarn).
About Lion Brand Yarn Company:
Founded in New York City, Lion Brand Yarn is a 134-year-old brand and America’s oldest hand-knitting yarn brand. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the finest quality products at affordable prices. Visit LionBrand.com
For more information contact:
Brandyce Pechillo
Marketing Communications Coordinator
Lion Brand Yarn Company34 West 15th Street
New York, New York 10011
212.243.8995 ext. 182
brandyce(at)lionbrandyarn(dot)com
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