Experiencing awnings in AR mode
markilux has brought its app up to date. On the one hand, this provides even better sales support for the awning specialist’s partners. On the other, it makes it very easy for an end consumer to select an awning for their own home in advance, as this tool allows awning models not only to be configured as desired, but also simulated on a real or virtual house wall.
The Augmented Reality App from awning manufacturer markilux has reached a new level in terms of easy handling. The user interface has been very clearly modelled in line with the modern brand identity. The aim is to come up with what the customer is looking for quickly and easily.
Simple navigation makes it easy to get started
The app starts with a scrolling overview of all the models. Using the four menu items, ‘Awnings, Covers, Find a Specialist Dealer and My Account’, users can configure products, select covers, enquire about prices, find dealers close to their homes and save their configurations in their own account. Furthermore, icons can be used to mark awning models and cover patterns as favourites.
Outdoor mode provides real house setting
Once the end consumer has chosen an awning on the homepage, they can either start selecting further options, such as remote control, lighting, infrared heaters and a so-called ‘shadeplus’ or drop valance, or they start off configuring the model using the Outdoor or Indoor mode. In Outdoor mode, the model selected can be displayed on a pre-specified house wall in a virtual live setting. Alternatively, it is also possible to digitally define an invisible wall for this purpose. ‘In both types of simulation, the position of the awning can be individually specified, as can the width, the cover pattern and the frame colour,’ explains Christiane Berning, Head of the Marketing and Business Development Department. And here, too, there are additional options to choose from for the product. Then the user can view it from different perspectives. It’s even possible to look underneath the awning.
Saving views and configurations
Large icons in this view make it possible to retract and extend the main awning and, if selected, the ‘shadeplus’ blind as well. You can save a photo of the configuration or store it in a folder. All the selected parameters can be seen in an overview. The configuration itself can be saved with an identification number under the menu item ‘My Account’ and can also be loaded into the product configurator on the manufacturer’s website. A price enquiry can be sent to specialist dealers using the ‘Overview’ menu item.
Indoor mode shows a virtual model of a house
The Indoor mode was developed for users who do not want to or cannot view the awning either on a real façade or on a virtual wall. In this mode, the app shows a three dimensional view of a house with built-in awning simulation on a flat surface chosen by you, such as a table, for example. In this view, you can look at the product from all sides, zoom in on the product and rotate the model of the house. All configuration options are also available in this mode. And here too, there is a link to the desktop configurator. You can also include a selection you have already saved. ‘In these two viewing modes, we offer end consumers a very lifelike simulation of the awnings they have configured,’ says Christiane Berning. The new easy-to-use app version encourages people more than ever before to experiment with the awning models and, in this way, find the right product, something which also supports specialist partners in their sales pitches. Initially, the app will only be available for Apple devices. A new Android version will follow at a later date and will replace the current version.
For further information, please visit: markilux.com
An der Alten Ziegelei 34
Fon: +49 (0) 251-1347740
markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.
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