Whey Protein Market Size, Key Factors, Major Players, Growth Strategies, Trends, Forecast Till 2026

New York, January 10, 2020 - According to the current analysis of Reports and Data, the global Whey protein market was valued at USD 9.4 billion in 2018 and is expected to reach USD 14.4 billion by the year 2026, at a CAGR of 5.4%. Whey protein is a soluble component of milk that is rich in amino acids, minerals, vitamins, lactose, and glycomacropeptides.
The most important functional characteristic of this product is that it can solve in a wide range of pH. Since it has unique characteristics, it is used widely in the food industry for the preparation vary types of cheeses and industrial bread. Studies have shown that whey protein plays an important role in improving public health and body strength. Also, there have been studies about the beneficial effects of whey protein on human health and the prevention of metabolic disease, which shows positive results. For instance, research published in 2019 upon the efficacy of whey protein supplements on athletes supported the fact that WPS acted as an ergogenic aid on the athletes' sports performance and recovery.

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Key participants include Hilmar cheese Company, Davisco Food International Inc., Saputo Inc., Maple Island Inc., Alpavit, Milkaut SA, Wheyco GmBH, Fonterra Corporative Group Ltd., Glanbia, and Milk Specialities Global among others.
Rising demand for sports nutrition, increasing consumption of protein formulation among infants, and rapid expansion of the food industry are key factors contributing to high CAGR during the forecast period.

Market Size – USD 9.4 billion in 2018, Market Growth - CAGR of 5.4%, Market Trends – Increasing application in the personal care industry
The major driving factors for this market are the rising demand for sports nutrition and the increasing consumption of protein formulation among infants. According to a report by the American Society for Nutrition, most healthy infants shift from a protein intake of approximately 1 g/kg body weight to an intake that is, on average, 3-4 times as high and formula-fed infants grow at a faster rate than breast milk-fed infants. Thus, with the increasing population and disposable income, people are bound to buy such formulations to maintain protein intake in infancy. Moreover, the rapid expansion of the food industry plays a major role in driving market growth. For instance, the U.S. market for fast food restaurants generates more than USD 200 billion currently and is anticipated to have a growth rate of about 2.5%.

Advancements in extraction and filtration techniques of whey protein are anticipated to be increasingly in focus, to ensure as little loss as possible of its valuable nutrients during the forecast period. Native whey protein is a crucial aspect of this effort, which doesn’t involve cheese-making process but is produced directly from milk with far less processing. This industry is also likely to see further investment being applied to cutting down the number of processing steps, primarily in the filtration process, and to develop processes and equipment that will enable producers to avoid high processing temperatures wherever possible. This will not only make various extractions more economical but will also reduce the environmental footprint of processing of this ingredient, as less amount of energy is required.

Europe is expected to be one of the prominent regions during the forecast period for this industry. The European Union is also one of the dominant regions for the production of lactose. About 40% of WPC 50-89 produced in the EU is estimated to have protein concentrations of less than 80%. Moreover, the production of Demineralized Whey Powder (DWP) has been growing strongly in the region, out of which the European Union supplies more than 75% globally. Growth in production of these ingredients has been largely demand-driven in Europe, mainly by the infant formula sector with DWP 90 in particular that is being used in these products. On the other hand, production of low-end WPCs is rather stagnant from a global perspective. New production comes on stream in emerging processing regions, whereas the traditional whey processing regions generally convert production into higher value-adding.

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Further key findings from the report suggest
Today, most people are affected by Type 2 diabetes, and it is one of the growing health problems globally. It is a major concern for teenagers and children. Healthy and wholesome nutrition practices may play a role in helping and managing type-2 diabetes. In this case, whey protein is the high biological, high quality, and value protein, which is a good choice for people who have diabetes. Whey protein helps to control the blood glucose levels and also provides additional benefits for weight management which are a concern for type-2 diabetics
The supply of whey is mainly driven by cheese production, which accounts for approximately 95% of the world’s liquid whey and is forecasted to grow by approx. 2% annually. The remaining 5% of whey production stems from casein production, which is rather stagnant. Demand for whey ingredients, however, has been growing much faster, at approx. 4-5% on average across all whey and lactose ingredients, while the most dynamic ingredients have grown by approximately 10% annually. Both nutritional markets such as infant nutrition, sports nutrition, and clinical/medical nutrition and commodity markets such as food and animal feed, are driving this development.

For the purpose of this report, Reports and Data has segmented the Whey protein market on the basis of type, form, distribution channel, application, and region:

Type (Revenue, USD Billion; 2016–2026)

Whey Protein Concentrate
Whey Protein Concentrate 35 (WPC 35)
Whey Protein Concentrate 50-79 (WPC 50-79)
Whey Protein Concentrate 80 (WPC 80)
Whey Protein Isolate
Hydrolyzed Whey Protein
Demineralized Whey Protein

Form (Revenue, USD Billion; 2016–2026)

Dry
Liquid

Distribution Channel (Revenue, USD Billion; 2016–2026)

Offline
Hypermarkets and Supermarkets
Drugstores and Pharmacies
Specialty Stores
Online

Application (Revenue, USD Billion; 2016–2026)

Food and Beverages
Infant Formula
Dairy Products
Confectionery and Bakery Product
Frozen Food
Beverages
Others
Nutrition Products
Dietary Supplements
Sports Nutrition
Others
Personal care
Pharmaceuticals
Feed Applications
Others

Regional Outlook (Revenue in USD Million; 2016–2026)

North America
U.S.
Canada
Europe
Germany
France
UK
Spain
Italy
Rest of the Europe
Asia Pacific
China
India
Japan
Rest of Asia-Pacific
Middle East & Africa
Latin America
Brazil

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Key Questions addressed in the Global Whey Protein MarketWhey Protein Market Report:
What revenue CAGR is the global Whey Protein MarketWhey Protein market expected to register over the forecast period?
What is the expected market size of global Whey Protein MarketWhey Protein market in coming years?
Who are the leading companies operating in the global Whey Protein MarketWhey Protein market?
What are the key factors fueling global Whey Protein MarketWhey Protein market growth?
Which region is projected to dominate other regions in the global Whey Protein MarketWhey Protein market during the forecast period?
What are the key restraints that can hamper growth of the global Whey Protein MarketWhey Protein market?
What are the key outcomes of 5 force analysis of the global Whey Protein MarketWhey Protein market?

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