Success across the whole range

The folding-arm cassette awning MX-3 by markilux has met the taste of the end consumer

The MX-3 has been on the market since 2019 . The company had invested many years of development into the product. So expectations were correspondingly high as to how the awning would score with the end consumer. This seems to have borne fruit as after the first two years the MX-3 is in the process of writing history in all the important European markets, according to the manufacturer.

Michael Gerling, Director of R&D and Production at markilux, is highly satisfied with the introduction of the MX-3 into the market. The investment made in the development of the product, including far-reaching market analysis, has paid off in his opinion. ‘The awning has far exceeded our expectations. In nearly all our core markets, it has managed to take off from being a new product to one that's selling really well. And with very strong sales figures nearly everywhere.’

Entry into the market at just the right time

He puts the enormous popularity that the MX-3 has found with customers down to its modern design and to the fact that it can it can be personalised with different colours. That is possible by way of the front styling profile, the fabric pattern and the ‘Selection MX’ colour range. Mr Gerling adds that both design-orientated trendsetters and the more demanding of customers, who tend to appreciate a classical style more, have found this product attractive. The more so because the awning suits many architectural styles. Numerous optional accessories and the latest technology have met the demands of the target group precisely according to Mr Gerling. He emphasises: ‘We introduced the awning into the market at exactly the right time. Now we have yet another successful model amongst pur range of folding-arm awnings.’

The awning is a highly sought-after allrounder

The broad choice of colour options is, in his opinion, a key factor in stimulating sales. Even though the trend continues to lean towards grey and non-colour shades. Simply having a choice at ones disposal seems to engender a feeling of security. In addition, there are also very design-orientated customers who are looking for something exclusive, of course. And, he says, the MX-3 was able to offer this through the ‘Selection MX’ range of finishes. This combines highly unusual colours and surface finishes with special metallic effects applied to the front styling panel of the awning. Consequently, this model does not appeal only to home owners. It is also an awning that is suitable for businesses, if the cassette and front styling profile are matched to the façade of the building. According to Michael Gerling, this means, the MX-3 is a genuine allrounder: ‘We will exploit the success of this model in the years to come and continue to develop it in line with the wishes of the customer‘, is his aim.

For further information, please visit: markilux.com

conzept3
An der Alten Ziegelei 34
D-48157 Muenster
Fon: +49 (0) 251-1347740
info@conzept3.de
www.conzept3.de

markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.

This release was published on openPR.