openPR Logo
Press release

Digital Trade Fair Receives Positive Evaluation

05-10-2021 10:38 AM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
Taking part in the 'R+T digital' in February 2021 was a success for markilux. There was substantial interest in the products.

Taking part in the 'R+T digital' in February 2021 was a success for markilux. There was substantial interest in the products.

Participation in the ‘R+T digital’ was a clear success for markilux

In February markilux presented its product innovations for 2021 at the four-day ‘R+T digital’ Trade Fair. The company was able to draw a positive balance with regard to the fair. Interest for the new products and innovations proved to be large and it was very professionally organised. Nevertheless, one is still looking forward to the next ‘Physical R+T’ and to enjoying personal contact with the visitors. For the awning manufacturer, it was the first time it had taken part in a trade fair in digital format.

‘To start with, we would like to shower praise on the fair corporation and all the other organisers who were able to actually make the 'R+T digital' happen. Everything went without a hitch and we felt really well looked after. The ‘Innovation Day’ and the ‘Gastronomy Day’ were very professionally organised’, Klaus Wuchner, Director of Sales and Marketing at markilux, says. At the end of February, the awning specialist presented its innovations for the 2021 season at the four-day trade fair. The aim, to pass on information about the current products to the specialist dealers and the media, was in any case a success.

The communication aim was achieved

For Christiane Berning, Head of the Marketing and Business Development Department, taking part in the fair was also a success: ‘It was the first time we had ever taken part in a digital event like this. So we were really able to learn a lot over the course of the 'R+T digital'. All in all participation was very profitable for us’, she emphasises. The new products received a lot of positive feedback. Above all the ‘pergola stretch’. Moreover, during the fair the awning was awarded the Gold Medal for Innovation. With new drive technology and boasting XXL dimensions, the product was one of the topics most discussed at the fair. The inspired-by-art ‘smart art’ patterns were also well received by the professional public. A good number of visitors have downloaded information about the innovations. ‘There has been a lot of appreciative feedback with regard to this offer. And to our fair stand, too, naturally’, Ms Berning is pleased to add. It was possible to communicate the product topics to the end consumer as planned. Another advantage, too, is that the visitor is able to use his or her access code to view the fair information for a whole year up unto the ‘R+T 2022.

A large number of visitors to the fair stand

Only the offer to chat was not used as enthusiastically as we would have liked. It is in this respect, according to markilux, that the online format does differ markedly from that of an ‘analogue’ fair. The communication technology by means of avatars on the fair stand had been prepared superbly, according to Klaus Wuchner together with a complete contact management team behind the scenes. ‘Holding a conversation via a keyboard did perhaps form a barrier for some, however. But, nevertheless, we still had more than enough ‘traffic’ on our stand every day. Having said that, the first day, naturally, was the busiest’, he explains. markilux was able to present itself at the ‘R+T digital’ as we had hoped and was able to extract maximum benefit from the digital format. However, this format was not able to replace the personal contact and one-to-one discussions with our specialist dealers. For this reason, we are already looking forward to the next ‘live’ fair.

For further information, please visit:

An der Alten Ziegelei 34
D-48157 Münster
Fon: +49 (0) 251-1347740

markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Digital Trade Fair Receives Positive Evaluation here

News-ID: 2282177 • Views:

More Releases from Markilux

Making outdoor spaces weatherproof
Making outdoor spaces weatherproof
Hotel in Büsum provides its guests with protection from the sun, wind and light showers with awnings from markilux The "Bretterbude Büsum" is a hotel and restaurant in the district of Dithmarschen in the northern German state of Schleswig-Holstein. The establishment is part of the Heimathafen Hotels chain, offering casual lifestyle on the North Sea and Baltic coasts as well as in Hamburg. In order to be able to use the
Unobtrusiveness is the order of the day
Unobtrusiveness is the order of the day
Plain colours are now the pattern of choice for awning covers For many years, the classic block stripe in a limited number of colour variations set the tone for awning covers. But today, customers seem to prefer plain colours. As is the case at markilux. The awning specialist picked up on the monochrome trend dominating the home and fashion scene at an early stage. Discreet fabric patterns with sophisticated weaving effects
From block stripe to modern awning cover pattern
From block stripe to modern awning cover pattern
markilux reflects current trends in awning cover fabrics For decades, the classic block stripe dominated the typical look of an awning. But today, there are mainly plain-coloured covers adorning patios and balconies. Sometimes with special weaving effects, sometimes with special textured finishes, complemented by modern striped patterns. This changed look reflects the dominant, monochrome trend in the world of living and fashion. Manufacturer markilux has been observing this for years and
Award for pioneering design
Award for pioneering design
The markilux 900 wins the "Red Dot: Best of the Best" Top quality design has been a markilux trademark for many years already and something for which the awning specialist has already received numerous awards. This year, the company has once again been delighted to receive another seal of approval. Because its new wedge-in awning for balconies, the markilux 900, has been awarded the "Red Dot: Best of the Best" in

All 5 Releases

More Releases for R+T

Induction Furnace Transformers Market Key Players Analysis 2021 to 2027 Covid-19 …
Induction Furnace Transformers market research report aims to provide information on market environment, consumer, market competitors and business-related factors. It does thorough research about all the aspects of industry in order to give data on political, social, cultural, economic and social trends, which greatly affect on any business. With the help of this Induction Furnace Transformers market report, readers will come to know about the gaps in the market, market
Telecom Relay Services (TRS) Market R & D including top key players AT&T, HKBN
JCMR recently introduced Telecom Relay Services (TRS) study with focused approach on market size & volumes by Application, Industry particular process, product type, players, and production & Consumption analysis considering major factors, cost Structure and regulatory factors. At present, the Telecom Relay Services (TRS) market is developing its presence and some of the key players from the complete study are AT&T, HKBN, NCID, Cisco Systems, FETNET, IBM, Skype Technologies, Taiwan
R & T Services Unveils New Patio Covering Offerings to Billings Community
June 2020 Billings, MT: Family-run R & T Services has announced plans to offer a new line of business with the latest range in patio coverings - enabling restaurants and homeowners to take the great indoors outside! The company has built a solid reputation of more than 30 years supplying, installing and maintaining air conditioning systems and fireplaces to the broader Billings community. In a new move for the company, it is now
Aircraft Tire Market | Worldwide Overview By Aviation T&T, Bridgestone, Desser T …
Aircraft Tire Market Research Report 2018 published By Market Research Future, provides information on Global Aircraft Tire Industry Size, Share, Trends, Growth and Opportunity Assessment, Regional Analysis and Segmentation By product type (radial and bias), by application (commercial and defense), and by Region - Global Forecast to 2022 Market Scenario: Aircraft tires are generally used in the performance of the aircraft. They are produced with different kind of materials such as steel,
Aircraft Tire Market 2018-2023 | Leading Players Review - Bridgestone, Aviation …
Aircraft Tire Market Research Report 2018 published By Market Research Future, provides information on Global Aircraft Tire Market By Industry Analysis, Market Growth and Opportunity Assessment, Segmentation by product type (radial and bias), by application (commercial and defense), and by Region - Global Forecast to 2022 Aviation Tires & Treads, LLC, Bridgestone Corporation, Compagnie Générale Des Établissements Michelin Sca, Desser Tire & Rubber Co., LLC, Dunlop Aircraft Tyres Ltd., Goodyear Tire
Global Cable Fault Tester Market 2018 - Fluke, Microtest, Cirris Systems, T&R Te …
Apex Market Reports, recently published a detailed market research study focused on the “Cable Fault Tester Market” across the global, regional and country level. The report provides 360° analysis of “Cable Fault Tester Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global PP Pipe industry, and estimates the future trend of Cable