openPR Logo
Press release

Digital Trade Fair Receives Positive Evaluation

05-10-2021 10:38 AM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
Taking part in the 'R+T digital' in February 2021 was a success for markilux. There was substantial interest in the products.

Taking part in the 'R+T digital' in February 2021 was a success for markilux. There was substantial interest in the products.

Participation in the ‘R+T digital’ was a clear success for markilux

In February markilux presented its product innovations for 2021 at the four-day ‘R+T digital’ Trade Fair. The company was able to draw a positive balance with regard to the fair. Interest for the new products and innovations proved to be large and it was very professionally organised. Nevertheless, one is still looking forward to the next ‘Physical R+T’ and to enjoying personal contact with the visitors. For the awning manufacturer, it was the first time it had taken part in a trade fair in digital format.

‘To start with, we would like to shower praise on the fair corporation and all the other organisers who were able to actually make the 'R+T digital' happen. Everything went without a hitch and we felt really well looked after. The ‘Innovation Day’ and the ‘Gastronomy Day’ were very professionally organised’, Klaus Wuchner, Director of Sales and Marketing at markilux, says. At the end of February, the awning specialist presented its innovations for the 2021 season at the four-day trade fair. The aim, to pass on information about the current products to the specialist dealers and the media, was in any case a success.

The communication aim was achieved

For Christiane Berning, Head of the Marketing and Business Development Department, taking part in the fair was also a success: ‘It was the first time we had ever taken part in a digital event like this. So we were really able to learn a lot over the course of the 'R+T digital'. All in all participation was very profitable for us’, she emphasises. The new products received a lot of positive feedback. Above all the ‘pergola stretch’. Moreover, during the fair the awning was awarded the Gold Medal for Innovation. With new drive technology and boasting XXL dimensions, the product was one of the topics most discussed at the fair. The inspired-by-art ‘smart art’ patterns were also well received by the professional public. A good number of visitors have downloaded information about the innovations. ‘There has been a lot of appreciative feedback with regard to this offer. And to our fair stand, too, naturally’, Ms Berning is pleased to add. It was possible to communicate the product topics to the end consumer as planned. Another advantage, too, is that the visitor is able to use his or her access code to view the fair information for a whole year up unto the ‘R+T 2022.

A large number of visitors to the fair stand

Only the offer to chat was not used as enthusiastically as we would have liked. It is in this respect, according to markilux, that the online format does differ markedly from that of an ‘analogue’ fair. The communication technology by means of avatars on the fair stand had been prepared superbly, according to Klaus Wuchner together with a complete contact management team behind the scenes. ‘Holding a conversation via a keyboard did perhaps form a barrier for some, however. But, nevertheless, we still had more than enough ‘traffic’ on our stand every day. Having said that, the first day, naturally, was the busiest’, he explains. markilux was able to present itself at the ‘R+T digital’ as we had hoped and was able to extract maximum benefit from the digital format. However, this format was not able to replace the personal contact and one-to-one discussions with our specialist dealers. For this reason, we are already looking forward to the next ‘live’ fair.

For further information, please visit: markilux.com

conzept3
An der Alten Ziegelei 34
D-48157 Münster
Fon: +49 (0) 251-1347740
info@conzept3.de
www.conzept3.de

markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Digital Trade Fair Receives Positive Evaluation here

News-ID: 2282177 • Views: 355

More Releases from Markilux

So that production runs smoothly
markilux is continuously perfecting its work processes For many years, markilux has been finetuning the processes it employs in the company. And this means its ‘Continual Improvement Process’ (CIP). It is an important tool as it ensures greater efficiency and that the continually growing order volume can be handled. Look carefully at what works well and then see what can be done better. Awning manufacturer markilux has sensitised its employees to this,
Experiencing awnings in AR mode
The Augmented Reality App from markilux is now even more user-friendly markilux has brought its app up to date. On the one hand, this provides even better sales support for the awning specialist’s partners. On the other, it makes it very easy for an end consumer to select an awning for their own home in advance, as this tool allows awning models not only to be configured as desired, but also
Having fun buying an awning
The enjoyment of choosing solar protection with the AR App Anyone wanting to buy an awning can now put their product together online with the Augmented Reality App from markilux. This app helps you see just what the solar protection will look like when installed before you purchase it. The Augmented Reality App from awning manufacturer markilux will guide end consumer to the awning of their dreams in an entertaining and inspiring
Automation continues to make advances
markilux is developing a squaring table to simplify certain work processes The markilux technical cover making department has, to a large extent, already been automated. And this development is being extended to even more workplaces. Soon, a new squaring table in the factory will undergo a testing phase. It is supposed to make cutting the awning covers to size more efficient and further simplify this work process. Machine-controlled processes in industry are

All 5 Releases


More Releases for R+T

R & T Services Unveils New Patio Covering Offerings to Billings Community
June 2020 Billings, MT: Family-run R & T Services has announced plans to offer a new line of business with the latest range in patio coverings - enabling restaurants and homeowners to take the great indoors outside! The company has built a solid reputation of more than 30 years supplying, installing and maintaining air conditioning systems and fireplaces to the broader Billings community. In a new move for the company, it is now
Toilet Tank Fittings Market to Witness Huge Growth by 2025 | Leading Key Players …
HTF Market Intelligence released a new research report of 115 pages on title 'Global Toilet Tank Fittings Market Report 2019' with detailed analysis, forecast and strategies. The study covers key regions that includes North America, South America, Asia, Europe & Others and important players such as Fluidmaster, WDI, Geberit, R&T, Meige, BST, BQM, Hung Anh, Siamp, Meitu, Haichen. Request a sample report @ https://www.htfmarketreport.com/sample-report/1751240-global-toilet-tank-fittings-market-16 With the slowdown in world economic growth,
Aircraft Tire Market | Worldwide Overview By Aviation T&T, Bridgestone, Desser T …
Aircraft Tire Market Research Report 2018 published By Market Research Future, provides information on Global Aircraft Tire Industry Size, Share, Trends, Growth and Opportunity Assessment, Regional Analysis and Segmentation By product type (radial and bias), by application (commercial and defense), and by Region - Global Forecast to 2022 Market Scenario: Aircraft tires are generally used in the performance of the aircraft. They are produced with different kind of materials such as steel,
Aircraft Tire Market 2018-2023 | Leading Players Review - Bridgestone, Aviation …
Aircraft Tire Market Research Report 2018 published By Market Research Future, provides information on Global Aircraft Tire Market By Industry Analysis, Market Growth and Opportunity Assessment, Segmentation by product type (radial and bias), by application (commercial and defense), and by Region - Global Forecast to 2022 Aviation Tires & Treads, LLC, Bridgestone Corporation, Compagnie Générale Des Établissements Michelin Sca, Desser Tire & Rubber Co., LLC, Dunlop Aircraft Tyres Ltd., Goodyear Tire
Global Cable Fault Tester Market 2018 - Fluke, Microtest, Cirris Systems, T&R Te …
Apex Market Reports, recently published a detailed market research study focused on the “Cable Fault Tester Market” across the global, regional and country level. The report provides 360° analysis of “Cable Fault Tester Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global PP Pipe industry, and estimates the future trend of Cable
Marqesa’s “S T A R D U S T L O V E” On Soundcloud Is Giving Positive Vibes …
Music is the most convenient way to free your mind and to bring peace. The pressure of today’s life continues to give stress and depression. Long back, Bob Marley has given the solution to it in his song ‘Trenchtown Rock’ – “One good thing about music, when it hits you feel no pain”. Marqesa is keeping that trend in all her songs. All her songs give a soulful feeling to