openPR Logo
Press release

A challenging year

05-10-2021 10:08 AM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
In 2020, awning manufacturer markilux recorded an increase in turnover of 25 million euros compared to the previous year.

In 2020, awning manufacturer markilux recorded an increase in turnover of 25 million euros compared to the previous year.

markilux with an increase in turnover despite the corona virus pandemic

The coronavirus turned the world upside down in 2020. Companies had to completely reorganise their work processes from one moment to the next. And markilux was no exception. The awning manufacturer transformed its production, introduced mobile, digital working for its employees and mobilised end consumers via a 'social distancing campaign'. According to markilux, it was a tour de force, but at the end of the year it brought in an increase in turnover of 25 million euros year on year.

The 2020 financial year got off to an optimistic start – at least in the first ten weeks of the year. But, from mid-March onwards, the coronavirus spread throughout the world, dominating the actions of companies including the awning specialist from Emsdetten. Nevertheless, the company was able to report a further increase in turnover to around 122 million euros at the end of the year.

Corona managed well so far

'Purchasing and scheduling initially faced the enormous challenge of securing the flow of goods when supply chains were interrupted. Within a week, we also had to switch all of production to separate three-shift operation in spring 2020 with the employees physically separated,' says Michael Gerling, Director of R&D and Production, describing the impact of the pandemic on the awning factory. Having to radically adapt work processes in the ongoing seasonal business was incredibly time-consuming. However, the workforce showed itself to be very flexible and cooperation with the workers’ representatives was also based on partnership. 'Cooperation within the company worked excellently, which is why we were able to cope so well in a 2020 marked, as it was, by crisis,' says Mr Gerling. He also explains that it was helpful that many processes in production and logistics are now digitalised and automated.

'Social distancing' as an important anchor.

Nevertheless, it was challenging for the company to respond appropriately to such an unpredictable situation. 'Due to the hard lockdown abroad, there was a sharp drop in orders at the beginning of the year. Even in Germany, end consumers were initially cautious when it came to buying awnings,' says Klaus Wuchner, Managing Director for Sales and Marketing. However, it soon became clear that 'social distancing' together with mobile communication technology would be a workable and effective combination when it came to installing awnings. 'Our network of specialist partners is and was therefore one of the success factors during the crisis,' Mr Wuchner explains. During the main months of the crisis communication mainly took place by video conference and video presentation or by telephone. From May onwards, the sales figures rose rapidly, quickly overtaking the sales of the previous year.

Major challenges for HR management

'We had to take on more than 300 external workers to absorb the highly fluctuating needs in production and the enormous increase in orders. That was a major logistical feat,' says Heike Reinermann, Head of HR at markilux. This is because mobile working and holidays at home made many people realise more than ever before how important effective sun protection is. Christiane Berning, Head of the Marketing and Business Development Department, says that during lockdown, digital and phone contact to end consumers was at an all-time high. 'Our showroom personnel forwarded the contacts to our specialist dealers during this time. That was important for us. It was only from the summer months that we were able to move back to providing advice at a distance in the showrooms,' she explains.

Advertising more digital than ever before

Last year, the effects of the pandemic particularly affected the company’s foreign business, which was, however, able to recover over the summer. But, due to the long lockdown in the hospitality industry, the awning specialist recorded the sharpest declines in the large-area shading segment. Sales figures stabilised, though, as the outdoor business has never been as important in the hospitality sector as it is at present. Christiane Berning believes that the order situation was able to recover so quickly partly due to a timely social distancing campaign. 'Our customer relationships, marketing and advertising campaigns have become even more digital in the process,' she says. Important accompanying tools for this are the new product configurator and the awning cover finder on the markilux website as well as the augmented reality app. They enable end consumers to configure their dream awning quickly and intuitively online. This makes it easier for specialist dealers to process orders, something which has proven very helpful in the current situation.

More interest in home and garden

Looking back on 2020 the two managing directors, Klaus Wuchner and Michael Gerling, agree that the company was able to cope well with the pandemic thanks to great commitment on the part of the employees and good cooperation with customers and suppliers. The duo would like to try to capitalise on the positive trend in home and garden investments in 2021: 'This year, we will again offer the final customer attractive new products and product modifications to satisfy the interest in being able to live alongside beautifully designed solar protection products at home. We will be presenting our innovations at the ‘R+T digital’ fair,' says Klaus Wuchner. In addition, according to Michael Gerling, the company wants to promote the expansion of digital and automated processes even more. The investments of the past years have proven to be correct, which makes markilux confident about 2021, even though the economic situation is still difficult to gauge and the corona virus will continue to accompany the business.

For further information, please visit: markilux.com

conzept3
An der Alten Ziegelei 34
D-48157 Muenster
Fon: +49 (0) 251-1347740
info@conzept3.de
www.conzept3.de

new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release A challenging year here

News-ID: 2282150 • Views: 256

More Releases from Markilux

So that production runs smoothly
markilux is continuously perfecting its work processes For many years, markilux has been finetuning the processes it employs in the company. And this means its ‘Continual Improvement Process’ (CIP). It is an important tool as it ensures greater efficiency and that the continually growing order volume can be handled. Look carefully at what works well and then see what can be done better. Awning manufacturer markilux has sensitised its employees to this,
Experiencing awnings in AR mode
The Augmented Reality App from markilux is now even more user-friendly markilux has brought its app up to date. On the one hand, this provides even better sales support for the awning specialist’s partners. On the other, it makes it very easy for an end consumer to select an awning for their own home in advance, as this tool allows awning models not only to be configured as desired, but also
Having fun buying an awning
The enjoyment of choosing solar protection with the AR App Anyone wanting to buy an awning can now put their product together online with the Augmented Reality App from markilux. This app helps you see just what the solar protection will look like when installed before you purchase it. The Augmented Reality App from awning manufacturer markilux will guide end consumer to the awning of their dreams in an entertaining and inspiring
Automation continues to make advances
markilux is developing a squaring table to simplify certain work processes The markilux technical cover making department has, to a large extent, already been automated. And this development is being extended to even more workplaces. Soon, a new squaring table in the factory will undergo a testing phase. It is supposed to make cutting the awning covers to size more efficient and further simplify this work process. Machine-controlled processes in industry are

All 5 Releases


More Releases for Gerling

New integrated LED lighting for awnings
An LED Line lighting strip ensures cosy evenings on balconies and patios Awnings are no longer only used for the sole purpose of providing protection from the sun. They also offer homely comfort in the evening, as the awning cover retains the residual heat of the day for longer. And that means you can spend hours outside. Warm, accentuated lighting, a feature of many awnings today, makes for a cosy atmosphere.
Quality every step of the way
The awning manufacturer markilux only makes its products available when all processes have been subjected to strict checks and they have been tested and documented accordingly. Technically, an awning is extremely complex. If an awning is to work safely and without a hitch for decades, high standards have to be maintained when it comes to material, design and production. To ensure this, all development and production steps at markilux are certified
Reinsurance Market Growth rate, Cost Structures and Forecasts to 2023 | Top Key …
Reinsurance is insurance that is purchased by an insurance company. In the classic case, reinsurance allows insurance companies to remain solvent after major claims events, such as major disasters like hurricanes and wildfires. In addition to its basic role in risk management, reinsurance is sometimes used for tax mitigation and other reasons. The company that purchases the reinsurance policy is called a "ceding company" or "cedent" or "cedant" under most
Reinsurance Market Growth rate, Cost Structures and Forecasts to 2023 | Top Key …
Reinsurance is insurance that is purchased by an insurance company. In the classic case, reinsurance allows insurance companies to remain solvent after major claims events, such as major disasters like hurricanes and wildfires. In addition to its basic role in risk management, reinsurance is sometimes used for tax mitigation and other reasons. Reinsurance Market Report covers the information, including: shipment, value, income, net benefit, business appropriation and so forth, this information
From the idea to the start of production
markilux products are planned meticulously. And that is certainly also true of the cassette awning MX-3, the result of around two years of development work Generally speaking, ideas for new products don't just fall from the sky and it is rare for a new product to follow a vision in its pure form. Usually the creation of a new product involves a longer process of exact observation and analysis which ultimately
Reinsurance Market Current Trends and Top Benefits till 2023: Top Key Players- C …
Reinsurance is insurance that is purchased by an insurance company. In the classic case, reinsurance allows insurance companies to remain solvent after major claims events, such as major disasters like hurricanes and wildfires. In addition to its basic role in risk management, reinsurance is sometimes used for tax mitigation and other reasons. The company that purchases the reinsurance policy is called a "ceding company" or "cedent" or "cedant" under most