openPR Logo
Press release

Atex celebrates a successful TalkingPoint 2012

07-06-2012 02:47 PM CET | IT, New Media & Software

Press release from: Atex

Following the huge success of the Atex Global Symposium last year, customers, partners, industry experts and employees, came together last week for Atex TalkingPoint 2012.

Held at Beaumont House, on the historic Beaumont Estate in Windsor from 25th to 27th June, the event was designed for those who are striving to shine and shape the future of media in 2012 and beyond.

Over 200 delegates from 100 companies across the globe enjoyed a two-day intensive technical and educational programme, and walked away with exciting new concepts for future business innovation.

Following a welcome reception and networking drinks on Monday evening, the event kicked-off with a session on Digital First, presented by Atex’s Peter Marsh, in which he examined the impact of a digital first strategy on media industry business models, the transformation of news and advertising products, and results to date.

Paul Lewis, Reporter of the Year and Special Projects Editor for the Guardian, then took to the stage to reveal how a digital-first open strategy is transforming the organisation’s news gathering strategy. Lewis, who gained 35,000 extra Twitter followers during the London riots last year, showed how journalists can harness modern technologies and new funding models for ‘collaborative reporting’. “So many world events are now live reported through Twitter, leaving behind a digital footprint. Twitter users provided a live news feed during the London riots – these users are actually doing journalism”.

Formula One expert Mark Gallagher was later welcomed on stage, a business and motivational speaker who gave a fascinating insight into topics ranging from teamwork to sport. Mark drew on the business lessons to be learned from Formula One on creating high performance teams and remaining competitive through investing in technology. “Being brave and working the pedals is no longer enough”, he said. “Drivers now have to grasp multi-platform, multimedia interfaces. Just as 25 years ago, newspapers could simply post copy to print, and now they must handle multimedia content across multiple platforms”.

Leading industry analysts Gartner and Forrester opened on Wednesday with a lively debate around content. Stephen Powers, Vice President, Research Director at Forrester, commented, “To me, content is still King, but people need to think about how it’s managed.” Mick MacComascaigh, Research Vice President at Gartner, argued that content is not enough. “The customer is King. It’s important to determine the right content experience for each persona. Media companies should take a cross-channel rather than multi-channel approach”.

Delegates were also offered the chance to consult with Atex’s technical experts in the ‘Clinic Corner’, and with a series of detailed product workshop sessions focusing on Advertising, Web CMS, Audience, Content and Tablet Publishing, there was plenty to satisfy every digital appetite!

Video highlights from Atex TalkingPoint and the presentations are available at

Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand. See

Atex, Advantage House, 87 Castle Street, Reading, Berkshire RG1 7SN, UK

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Atex celebrates a successful TalkingPoint 2012 here

News-ID: 228029 • Views: 2202

More Releases from Atex

Dial Global selects Atex Advertising solution
Dial Global, Inc. (NASDAQ: DIAL), America’s network radio leader, has chosen Atex Advertising to power its online advertising business. The company will offer the Atex advertising solution for all digital advertising sales across its network of 8,500 radio stations and its owned and operated digital products in the United States. The solution will streamline the order entry, production and delivery of digital ads. Dial Global will also
Atex announces leadership team appointments
Atex announces three new appointments to its executive team, which will help strengthen Atex’s position as the leading provider of software and services for media-rich industries. Joining Atex is Jeremy Wilson as Chief Financial Officer. Jeremy most recently served as Group CFO at Regenersis Plc and has a proven track record in high service blue chip corporations trading globally, including DHL Express, Honda Motor Europe Ltd and Electrocomponents is re-launched with Atex Web CMS, the leading news platform for the Rhein-Neckar region of Germany, has successfully completed a major re-launch. The portal chose Atex Web CMS as the web presence of Mediengruppe Dr. Haas, owner of the newspapers Mannheimer Morgen, Südhessen Morgen, Bergsträßer Anzeiger, Schwetzinger Zeitung, Hockenheimer Tageszeitung and Fränkische Nachrichten. “The new morgenweb is bringing the future of media into our daily activities”, said project manager Dieter Schwab. “There are a couple
Atex announces three US advertising system go-lives in May
Atex is pleased to announce three new Atex Advertising system go-lives. The solution will enable the US media companies to consolidate their print and digital products into a single advertising database. This will help streamline the end-to-end process, enabling lower operating costs, and increasing the revenues for cross-sold ads. The McClatchy Company The McClatchy Company, the third-largest newspaper business in the United States, chose Atex Advertising as an

All 5 Releases

More Releases for Twitter

Terminating Twitter API Integrations
Thexyz Inc, the leading private email service that protects people and their data announces that a Twitter authentication apps developed by Thexyz will be discontinued and no longer supported. Thexyz focuses on security, privacy, freedom, and an open internet that respects the rights of individuals. It is a goal to work with organizations that share these values and discontinue support for services that do not. Thexyz has developed applications
Press release account suspension Twitter Daniela Shams
On Thursday 17 September 2020, the account of the publisher of Lifestyle4unique magazine was wordlessly blocked by Twitter. Daniela Shams has been on the platform since 2012 and is known for the slogan "honest, stylish, elegant". In this sense she maintains a cordial contact with her followers. It is one of many accounts where things are friendly. Daniela Shams attaches great importance to the fact that different views are mutually
Cpop goes Global with KKBOX and Twitter
SINGAPORE, May 31, 2016 - (ACN Newswire) - Twitter and KKBOX, Asia's leading music streaming brand, are working to expand the appreciation of Chinese pop music, or Cpop (#Cpop), to a global audience. KKBOX is creating #OnlyOnTwitter Cpop content on their official Twitter account (@KKBOX), including weekly live Twitter Q&A interviews with Cpop artists, autographed video clips from Cpop musicians and producers using Twitter's Challenger app, regular #KKvote contests to
Twitter Valuations Climb Post December
Mumbai, INDIA: In the news for its growing fan following and increasing popularity, Twitter is also putting money where its mouth is. There is an increased interest in Twitter, and there are deals being struck which redefine the company as we speak. Twitter is on the brink of closing out an $800 million dollar deal, which is set to pave the way for future growth. The move is also an attempt
December 27, 2010 – Los Angeles, CA – Crystal Wright Live is the small business of its name sake, Crystal Wright, which is located in Los Angeles and though few outside of the world of the hair, makeup, and fashion industry may be familiar with it, that is about to change thanks to a new virtual internship that has added 34 remarkable people dedicating their skills, time, and energy to
Top 20 Twitter default avatar
Twitter contest comes to an end. We are impressed by the great number of entries. Many designers all around the world, from the Saudi Arabia, Japan, Malaysia to US and Canada answered to our challenge and joined the contest. Lots of creative and interesting concepts have been submitted. Many designers started from the Twitter’s elements: the bird or the egg and developed funny, personalized and smart perspectives. Others built new scenarios,