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Iceland’s No Bull Burger Market Still Has Room To Grow: Iceland, Beyond Burger, Impossible Foods
Iceland’s No Bull Burger Market
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Summary
Iceland's No Bull Burger: Success Case Study is part of Global Data's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Iceland is a UK frozen food retailer that has developed a private label range in vegan products.
This report is part of Global Data's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Iceland’s No Bull Burger is a plant-based burger designed to offer consumers a meat alternative without compromising on taste or texture. This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development.
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Scope
- Demand for vegan products and plant-based alternatives is becoming key for all retailers.
- Iceland have subsequently invested further and increased the vegan range available to consumers.
- Brands and manufacturers will need to consider meat alternative options within their portfolios as well as developing technology and new plant-based ingredients.
Reasons to buy
- Use Global Data's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
Companies mentioned in the Report
Iceland
Beyond Burger
Impossible Foods
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Table of Contents
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About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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