Global Sports Sponsorship Market 2020 Emerging Economies Expected to Influence Growth Until 2027 - Adidas, Rolex, PepsiCo, Nike, Puma, and THE COCA-COLA COMPANY
Sports Sponsorship is a marketing technique, it consists of the association between a company (sponsor) and a sports club or sports player. Sponsors aim to generate brand awareness and customer loyalty. Moreover, the sponsor gets a chance to gain visibility in front of a large audience, as well as media exposure, which brings tangible and long-term competitive advantage. The global sports sponsorship market focuses on six regions, such as North America, Asia Pacific, South America, Europe, the Middle East, and Africa.
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The increasing number of new sports leagues worldwide, as well as the increasing popularity of the existing sports leagues (such as NBA, IPL, etc.), is expected to propel the growth of the global sports sponsorship market during the forecast period. For instance, in August 2020, the Board of Control for Cricket in India (BCCI) announced Dream11 (an Indian fantasy sports platform) as title sponsor for the 2020 edition of the Indian Premier League (IPL season 13). Moreover, an increasing number of sports events across the world are expected to propel the growth of the global sports sponsorship market.
The lack of efficient metrics to measure sports sponsorship ROI (return on investment) is expected to hinder the growth of the global sports sponsorship market.
North America and the Asia Pacific are expected to witness significant growth in the global sports sponsorship market due to the emergence of new sports events coupled with the increasing sports sponsorship spending in these regions. For instance, according to Asian Sponsorship News Index (ASN), Asian sponsorship received a 13 % boost in 2018.
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Kay players involved in the global sports sponsorship market are Adidas, Rolex, PepsiCo, Nike, Puma, and THE COCA-COLA COMPANY.
In August 2020, PepsiCo announced its multi-year premier partnership with UEFA Women's football.
In October 2018, Adidas received a US$ 391 million deal to produce Arsenal (Football club) soccer kits.
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