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Tyroo crosses 1000 Publishers

05-31-2007 02:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Tyroo Media Pvt Ltd

May 29th, 2007 – Delhi - Tyroo Media Pvt Ltd, the largest Indian internet advertising network has crossed the 1,000 publisher mark on 29th May. Tyroo has now the widest and most diverse network of publishers, which gives advertisers a one-stop window in reaching out to its audiences.

Tyroo’s prominent publishers include big names like Shaadi, Naukri, Oneindia, Santabanta and many other big names, along with several hundred smaller publishers like blog owners, user generated sites, who all earn considerable revenues through their partnership with Tyroo. Several large advertisers such as Microsoft, Tata AIG, HSBC, ICICI etc are currently using the Tyroo network to reach out to these publishers and in turn, fulfill their ROI goals.

“Our publishers can be broadly divided into 45 categories such as Entertainment, Sports, News, Education, Finance, Travel, Matrimony and Real Estate among others, which give an advertiser a great targeting option to showcase his advertisements to specific audiences most likely to respond. The targeting is working well which has resulted in our biggest clients coming back to us. Our Biggest clients have been with us since Tyroo’s inception. Many of our successful campaigns have been giving CTR (Click Through Rate) double the Industry standards (2%).” said Aditya Khanna, Business Head, Tyroo Media Pvt Ltd.

Meanwhile, these 1,000+ publishers are earning substantial monies without having to bear the cost of having their own sales forces. Thus publishers are able to focus more of their resources in creating content, while leaving the monetization to ad networks such as Tyroo.

"The fact that Tyroo has managed to achieve this in such a short span of time indicates the potential that Tyroo has, and the future ahead for it. Tyroo is going to be big; this is just the launching pad. We have invested over 2 years to develop a highly robust in-house technology that helps our partner publishers earn more from advertising through a proprietary optimization technology and help our advertisers target their customers through multi dimension targeting , commented Manish Vij, Chief Business Officer, Smile Interactive Technologies Group.

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Tyroo Media Pvt Ltd is the largest Indian self serve ad marketplace and India’s only network to have developed its own world-class technology. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Smile Interactive Technologies Group (SITG) is the investor backing the company. SITG has a leadership standing in the Indian online media & online technology domains by backing companies such as Quasar Media (India’s largest digital media services company), Zoomtra (India’s first online travel meta-search engine) and Zumtra (India’s largest online technology services company).
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