Tyroo helps advertisers target International customers

June 06th, 2007 – Delhi - Tyroo Media Pvt Ltd has adopted new advanced technologies to qualitatively enhance its Geographic IP targeting functionality. With the recent developments, it’s now possible for Tyroo’s customers to target more than 200 countries.

With this development, Tyroo has provided to big advertisers as well as SMEs (small and medium enterprises), with budgets as low as Rs 2500, the opportunity to target their ad-campaigns to the remotest parts of the world. The regions include USA, UK, Canada and all other major countries along with a huge number of smaller countries.

Several large advertisers such as ICICI and Sulekha, along with more than 100 SMEs have already logged onto Tyroo and created campaigns themselves and targeted their ads to International users in this manner. More than 40% of Tyroo’s inventory is accessed by NRIs and international residents, and Tyroo’s proprietary targeting & optimization technologies has ensured that the advertiser’s ROI goals have reduced drastically to reach customers outside India.

"The development means targeting through Tyroo is now even more accurate. It’s possible now to target countries as remote as Vatican City with greater than 95% accuracy which is commendable. The geographic IP address database that Tyroo has, enables very high level of accurate geographic targeting. Tyroo is certainly moving forward in its quest of building the best ad-serving technology in the world. “, commented CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.

For further details, visit www.Tyroo.com
For knowing more about Ad-networks, visit http://amitsempire.blogspot.com

For any PR enquiries,

amit.c@tyroo.com

Tyroo Media Pvt Ltd is the largest Indian self serve ad marketplace and India’s only network to have developed its own world-class technology. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Smile Interactive Technologies Group (SITG) is the investor backing the company. SITG has a leadership standing in the Indian online media & online technology domains by backing companies such as Quasar Media (India’s largest digital media services company), Zoomtra (India’s first online travel meta-search engine) and Zumtra (India’s largest online technology services company).

www.Tyroo.com
amit.c@tyroo.com
91-9818662295
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Delhi-110048

This release was published on openPR.