GIA Reports Strong Growth in Competitive Intelligence Software Business – Launches Website 

Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, experiences strong growth for its competitive intelligence (CI) software and anticipates the trend to continue in 2012-2013. GIA also launches a dedicated competitive intelligence software website for its Intelligence Plaza® solution.

GIA has experienced especially strong growth for new CI software installations since 2010 and this trend has been intensifying. In 2011, the consultancy expects growth in installations of its competitive intelligence software, Intelligence Plaza, in North America to reach 37%. This growth is driven by demand from the manufacturing, financial, energy as well as in consumer and retail sectors in North America.

“We are seeing a clear trend towards dedicated off-the-shelf CI applications that are easy to deploy and use, as well as specifically designed to support competitive intelligence functions. Most companies have conducted their own analysis on building their in-house solution versus buying off-the-shelf intelligence software and realize it costs much more, both in terms of money and time, to build a solution from scratch. In order to get to advanced or world class levels with their intelligence programs, companies need to deploy dedicated competitive intelligence applications and ensure that these are compatible with Microsoft SharePoint, which is commonly used by large corporations for information sharing," said Jouko Virtanen, President of GIA North America. “Also, the demand to house and rapidly disseminate local market insights on countries like China, Brazil and India has become immense, as companies continue to enter or expand in growing markets. When built properly, competitive intelligence software can significantly help to support these strategic initiatives.”

In order to meet the demand for more information about Intelligence Plaza and CI software best practices in general, GIA has launched a separate website to provide easy-to-digest information and a quick channel for request for proposals (RFPs), that is separate from consultancy’s corporate website. The website presents an overview of GIA’s competitive intelligence solution for top management, strategic planning, business development, sales and marketing, research and development, and intelligence professionals. The website also includes selected customer testimonials and case studies from users of the competitive intelligence solution, including Bosch, Fujitsu Services, Philips, Robeco and SCC–Heineken Group. It also demonstrates how Intelligence Plaza is integrated with Microsoft SharePoint, which will be highly beneficial for organizations already using SharePoint. Moreover, the consultancy plans to provide market updates on competitive intelligence best practices on the website.

“The key reason we are growing faster than the market is that Intelligence Plaza is developed with “ease of use” as its core principle. There is a vast array of information available to corporate users these days. Users expect to be able to access relevant and effective information feeds, including those from social media, with seamless mobile capability. They also expect to collaborate in real-time and use advanced charting or sharing functionalities. The Intelligence Plaza allows users to do all this and more. We have also been able to help clients embed the use of Intelligence Plaza into their business processes. Competitive intelligence users particularly appreciate having a system in place to support their strategy planning process with relevant market and competitive dashboards that are customized for individual users. We have also seen many successful implementations of field intelligence programs to support sales enablement and revenue generation, using the Intelligence Plaza. Without a doubt, GIA’s Intelligence Best Practices expertise has been crucial to the popularity of Intelligence Plaza, as we use insights from serving clients in a range of competitive intelligence services, from strategic analysis consulting to market monitoring, to tailor a solution that best meets the needs of competitive intelligence users today,” said Petteri Verronen, Vice President, Technology.

For other information, visit the www.globalintelligence.com or send an email to media(a)globalintelligence.com. 


About Global Intelligence Alliance

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

www.globalintelligence.com

Global Intelligence Alliance Finland
Itämerenkatu 5 A
00180 Helsinki, Finland
Jennifer Tow
Marketing Director

This release was published on openPR.