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GIA Launches Online Glossary for Market Intelligence Industry

Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group. launches a user-friendly online Market Intelligence Glossary that caters to busy global business executives and market intelligence teams.

The market intelligence glossary provides a quick overview of 135 market intelligence terms, tools and methodologies in English and will be continuously expanded over time. Compiled by market intelligence experts at Global Intelligence Alliance, the terms can be filtered alphabetically or by areas of interest, usage and relevance to the GIA World Class Market Intelligence Roadmap.

“Through the workshops and discussions during our annual GIA Conferences in various regions, we found that it was useful to provide a common understanding of some key terms related to market intelligence, as terminology is used slightly differently in different markets. We also developed this market intelligence glossary in conjunction with our upcoming book called “UNDERSTAND, COMPETE AND GROW in Global Markets - The Handbook of Market Intelligence”, which is supported by extensive global survey data and case examples from companies such as Cisco Systems, ABB, Dunkin’ Brands, and Statoil. The book will look into the global best practices in establishing and operating world class corporate Market Intelligence programs, and such a market intelligence glossary will provide the backbone to the terminology used there,” said Hans Hedin, Vice President, Business Development.

For further information, visit the www.globalintelligence.com or send an email to media(a)globalintelligence.com.

About Global Intelligence Alliance

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

www.globalintelligence.com

About the Global Market Intelligence Survey

The Global Market Intelligence Survey looks into the current state of Market Intelligence activities in international companies and the perceived benefits, how market intelligence supports decision-making, and the anticipated future developments across geographical regions and industries.

The 2011 Global Market Intelligence Survey is the fifth in a series and involved 989 respondents in an online questionnaire in March 2011. Most of the questions were of multiple-choice format to facilitate quantitative analysis. Open questions were also included to add to the level of insight. English was used as the survey language in most countries, while translations to Czech, French, Japanese, Portuguese, Russian and Spanish were also in circulation in parts of Latin America, Europe and Africa.

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

Global Intelligence Alliance
Itämerenkatu 5 A
00180 Helsinki, Finland
+358 10 613 2000

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