openPR Logo
Press release

Global Intelligence Alliance (GIA) officially renamed M-Brain

Global Intelligence Alliance (GIA) today officially announced a change in its operating name to M-Brain.

M-Brain acquired GIA in September 2014, with the aim to provide the most powerful suite of market monitoring, market intelligence and market advisory services through its 13 offices around the world. During the past few months, M-Brain has integrated the intelligence consultancy’s portfolio of market monitoring, intelligence best practices, advisory services and competitive intelligence software with its own social media and print monitoring offering.

M-Brain also announced that this combined service offering would be rebranded as:

1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment

2. M-Intelligence - Research and data that help companies understand what market developments mean for them

3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success

“About 90 percent of the data used in decision making is internal and company specific, and provided in silos. We trust that by offering companies the ability to provide market insights along the entire value chain, our clients will be able to make better informed decisions. That’s why the M-Brain tagline is ‘Informed Leadership’. We help C-level decision makers capture business critical information on their competitors, customers, suppliers, regulatory environments, market trends and corporate reputation through one single business partner,” said Ms. Sirpa Ojala, CEO of M-Brain Group.

“Today, M-Brain comprises over 400 professionals that cover 100,000 news outlets in 71 languages in 236 regions as well as 3 million social media platforms, who deliver the combined intelligence via our user friendly solutions. Together with GIA’s 20-year track record of advising over 100 global companies in intelligence best practices, our suite of M-Monitoring, M-Intelligence and M-Advisory solutions is a powerful sales proposition to clients,” said Mrs. Marjukka Nyberg, founder of M-Brain Group.

Headquartered in Helsinki, Finland, the M-Brain group has offices in Sao Paolo, Brazil; Toronto, Canada; Kuala Lumpur, Malaysia; Paris, France; Essen, Germany; Shanghai, China; Singapore; Stockholm, Sweden; Reading, United Kingdom; New York and Chicago, United States; and St Petersburg, Russia.

More information about M-Brain can be found on m-brain.com.

M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.

M-Brain
Kuortaneenkatu 1
‎Helsinki Finland

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Global Intelligence Alliance (GIA) officially renamed M-Brain here

News-ID: 308135 • Views: 9194

More Releases from Global Intelligence Alliance

Survey Shows Indonesia and Singapore are ASEAN Countries with Most to Gain from …
Indonesia and Singapore are the South East Asian countries that will have the most to gain from the January 2016 launch of the ASEAN Economic Community (AEC), according to a new white paper by Global Intelligence Alliance (GIA) Singapore. The white paper, “Gaining Competitive Advantage through AEC”, includes a survey of 32 industry specialists and thought leaders based in South East Asia, who also said that companies need more business
White Paper Recommends Market Strategies For a Russia in Crisis
A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international sanctions against the world’s sixth largest economy. A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international
GIA Celebrates 10 Years of Support for Plan International’s Efforts to Raise G …
Global Intelligence Alliance (GIA) celebrates its tenth year of supporting Plan International, as part of its corporate social responsibility program. GIA’s involvement with Plan began in February 2005 through its corporate headquarters in Finland, and comprises financial donations, a child sponsorship, as well as organizing different kinds of staff volunteer projects that support girls from developing countries who are sponsored by Plan’s “Because I am a Girl” campaign. Founded over 75
Leading Competitive Intelligence Event Returns to Chicago
Global Intelligence Alliance (GIA) has announced that it will bring this year’s North American GIA Conference back to Chicago, Illinois, and host it at the chic Hard Rock Hotel Chicago. To be held between October 27 and 29, 2014, the industry-leading competitive intelligence event, which focuses on education, program development and networking, will include a speaker roster comprising competitive intelligence experts from Coca Cola, Hewlett Packard, IBM, MetLife, Nissan, Nokia,

All 5 Releases


More Releases for GIA

GIA White Paper Explains How to Turn Data into Insight
Oct-03-2013,Sixty-four percent of companies with world class market intelligence functions centralize their intelligence functions, compared to 57 percent in the average company, according to the 2013 Global Market Intelligence Survey. This requires sophisticated management of intelligence processes that enable the gathering of data, analysis and subsequent dissemination of useful insights across offices and functions. The latest white paper “Intelligence Process –Turning Data into Insight” by the strategic market intelligence and advisory
GIA Conference in Toronto Wins Enthusiastic Followers
Participants at this year’s North American GIA Conference in Canada rated the learning and networking opportunities at the event highly, with a total score of 4.5 out of 5 on average. Held between October 22 and 24 at The 1King West Hotel in Toronto and organized by Global Intelligence Alliance (GIA), the annual strategic market intelligence event featured seasoned experts. Various leading global companies were represented, including Bennett Jones LLP, Best
GIA Expands World-Class Gem Education in Dubai
Added courses at DMCC benefit gems and jewellery community DUBAI, United Arab Emirates – May 23, 2012 – GIA (Gemological Institute of America) has added courses to the Dubai Multi Commodities Centre (DMCC) schedule following the tremendously positive response from students who attended GIA’s Diamond Grading Lab class there in February. The Accredited Jewelry Professional (AJP) diploma recently concluded, whereas the Colored Stone Grading Lab class and Gem Identification Lab class
Mohammed Rasool Khoory & Sons Staff Undergo Training from Gia
“Gemological Institute Of America Is Among The Best In The World” – Yousef Khoory Premium retailers of jewellery and watches across the UAE, Mohammed Rasool Khoory & Sons, recently organised a training and familiarisation course for their client-facing salespersons in association with the Gemological Institute of America (GIA). The three-day course, conducted by a GIA expert, was designed to enhance the familiarity and knowledge of sales personnel with the latest practices
GIA Launches Free Market Intelligence Benchmarking Tool 
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases a free Market Intelligence Benchmarking Self Assessment Tool for companies interested in determining how advanced their inhouse market intelligence or competitive intelligence capabilities are, as an initial first step before a full blown benchmarking program and analysis. By answering 44 multiple-choice questions, under six categories representing the Key Success Factors outlined in the World Class Market Intelligence Roadmap
GIA Launches Online Glossary for Market Intelligence Industry
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group. launches a user-friendly online Market Intelligence Glossary that caters to busy global business executives and market intelligence teams. The market intelligence glossary provides a quick overview of 135 market intelligence terms, tools and methodologies in English and will be continuously expanded over time. Compiled by market intelligence experts at Global Intelligence Alliance, the terms can be filtered alphabetically or