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White Paper Recommends Market Strategies For a Russia in Crisis

A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international sanctions against the world’s sixth largest economy.
A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international sanctions against the world’s sixth largest economy.
The Russian market intelligence consultants advise against leaving the Russian market, as experience shows that those that exited the market in 1998 have not found it easy to return to Russia afterwards, when the economy improved.
In the white paper, they list several alternative market strategies for foreign companies in Russia, such as:
1. Foreign production: Localization in Russia or “non-sanctions” countries.
2. Logistics: Exporting or re-exporting through “non-sanctions” countries.
3. Mergers and acquisitions: Acquiring local companies.
4. Product mix and marketing adjustments: Focusing on unique products, the mid-tier / low-end segment or patriotic advertising.
“In the face of a slowing Russian economy, the unrest in the Ukraine and Crimea accession, the ensuing European and American sanctions in 2014 have brought about more business uncertainty. International businesses are actively seeking answers to how to respond to the challenges to their future here," said Dmitry Kupriyanov, consultant from ALT, based in Moscow, Russia. 
"In the past few months, we have received many inquiries from companies for advice on how to refine their market strategies, whether to divest or apply a “wait and see” strategy, given the current situation. In this white paper, we look at the implications of the sanctions and the longer term repercussions for multinational companies that operate in, or that are considering entering, the Russian market,” said Elizaveta Semakova, consultant from ALT.  
The Market Strategies in Turbulent Russia white paper begins with key Russian macroeconomic indicators, a summary of both European and US sanctions, and their influence on Russia’s business and society. At the end of the paper is a list of practical recommendations on how foreign enterprises can overcome Russia’s current turbulence and capture possible opportunities. It also includes three case studies on Cisco Systems Inc., GE Healthcare and Eli Lily that demonstrate how large multinational companies can successfully adapt to new market conditions in Russia.
“ALT Research and Consulting have 16 years of experience in advising international companies such as Howden, OC Oerlikon as well as General Electric on their business strategies for Russia. We are pleased to have collaborated with them on this white paper, as the insights provide international companies with an essential roadmap for their own market strategies in Russia,” said Saku Oikarinen, Senior Vice President, Global Customer Management at Global Intelligence Alliance (GIA) .
The white paper can be downloaded for free from www.globalintelligence.com/insights/white-papers or ‪http://bit.ly/1Ew6p9u‬.

For further information, visit the www.globalintelligence.com or send an email to media@globalintelligence.com. 

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

Global Intelligence Alliance Finland
Itämerenkatu 1
00180 Helsinki, Finland
+358-10-613-2000

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