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airberlin continues as premium sponsor of Fortuna Düsseldorf Airline extends sponsorship agreement by a further two years

07-22-2011 08:41 AM CET | Tourism, Cars, Traffic

Press release from: Air Berlin

Fortuna Düsseldorf and airberlin, the German airline, will be continuing their partnership into the future. Both partners are satisfied with the premium sponsorship arrangement that has been in place since June 2009 and that is now being extended by two years.

The airline’s support for the club dates back to as far as 2005 – and after two years of sponsorship further extensive measures were agreed in June 2009, giving airberlin premium sponsor status.

“Long-lived partnerships in the area of sports sponsorship are an important marketing element for airberlin. Our cooperation with Fortuna Düsseldorf, which we have steadily developed, has already been in existence since 2005. We are hopeful for the future and are pleased to be at the club’s side for a further two years. North Rhine-Westphalia is one of the key regions for airberlin, with Düsseldorf airport being and remaining an important hub. We are convinced that this is reflected in our commitment to sport in NRW and that it brings our airline closer to the people living in this part of the country. We hope that the team will be just as strong in the coming season as it was in the last one, and we are looking forward to exciting matches,” remarked André Rahn, Marketing Director at airberlin.

The close cooperation between the club and the company has grown steadily over many years. Various joint activities and promotions at different club levels have now become established, from presentation of the airline within the stadium to setting up the airberlin fan sofa on the sidelines and providing plane tickets for away matches. In the spring of 2001 the airline acquired the right to name the mobile stadium in the Arena sports park “airberlin world”, thereby committing itself to even closer ties with Fortuna Düsseldorf.

Carsten Franck, Marketing Director at Fortuna Düsseldorf: “The extension of the premium sponsorship arrangement clearly expresses a wholly profitable partnership between airberlin and Fortuna Düsseldorf.”

About airberlin:
airberlin is Germany's second largest airline. The company has a workforce of 8,900 employees. In 2010 alone, airberlin received over 10 awards for service and quality. The fleet comprises of 170 aircraft with an average age of five years, making it one of the most modern fleets in Europe. The airline's state-of-the-art jets are highly fuel efficient, which contributes toward a long-term reduction in pollution emissions from aircraft. As one of the major European airlines, airberlin flies to 163 destinations in 39 countries. In 2010, the airline carried 33.6 million passengers. airberlin has signed up for membership to the global airline alliance oneworld® and is expected to become a full member at the start of 2012. airberlin has been offering flights under codeshare agreements with American Airlines and Finnair since November 2010.

Air Berlin PLC & Co. Luftverkehrs KG
Press Office
Saatwinkler Damm 42-43
D-13627 Berlin
Tel.: + 49 30 3434 1500
Mail: abpresse@airberlin.com

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