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Textklinik® Düsseldorf devotes campaign to Japan

07-29-2011 08:26 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Textklinik®

/ PR Agency: OMA Online Marketing Agency GmbH

Textklinik® has a very special connection to Japan, thanks to the many years the company has been working with Japanese translators. The city of Düsseldorf, where Textklinik® is headquartered, is sometimes referred to as the Japanese capital on the Rhine. For these reasons, the company has kept a close eye on the situation in Japan during these last few months since the catastrophic tsunami. The Textklinik® team members’ hearts went out to the people affected; they decided to try to raise awareness of the Japanese people’s plight and help out in any way they could.

The team discussed ways that Textklinik® could get involved in helping Japan, and they ultimately decided to launch a ‘Japan special’ campaign that will run until 15 November. With the claim ‘Japan special: win prizes and donate’, Textklinik® is integrating its Japan campaign into its 2011 marketing programme. The purpose of the campaign isn’t to acquire more customers – it’s to raise awareness of the situation in Japan. “The situation in Japan is still critical. When we talk to our Japanese contacts, we hear a great deal about the day-to-day hardships that the people in the affected regions are facing,” says Textklinik® Managing Director Reinhold Adolph. “It’s appalling how quickly the media have turned their attention away from Japan, particularly given the long-term effects that this disaster will undoubtedly have on the country.” That’s why the goal of the Textklinik® campaign is to make sure that the people of Japan won’t be forgotten.

Part of the ‘Japan special’ campaign is a loyalty prize draw with the chance to win a bento box. Bento is an important part of Japanese culinary tradition: it encourages people to not only share their meals, but to experience new foods as well.

Additionally, we will include a ‘We pray for Japan’ bracelet from Lady Gaga’s online shop with every 7th invoice we send out. The red and white bracelet was created by the singer and costs 5 dollars (3.50 euros). According to Lady Gaga, much of the proceeds (purchase price minus taxes and shipping) will go to help Japan. Textklinik® decided to send a bracelet with every 7th invoice because the numbers 3, 5 and 7 are lucky in Japan. On 15 November of every year, Japanese families celebrate the ‘Shichi-Go-San’ (‘Seven-Five-Three’) festival by taking their seven- and three-year-old girls and five- and three-year-old boys to visit a Shinto shrine in order to give thanks for the children’s health and prosperity. That’s also why Textklinik® selected 15 November as the ending date for its ‘Japan special’ campaign.

Textklinik® GmbH ( has been caring for national and international patients from the fields of advertising, industry, retail and the public sector for over ten years now, and the company has established a reputation as an outstandingly reliable full-service provider. Textklinik®’s range of therapies includes proofreading, editing and translation, as well as revision and copywriting of advertising and press copy. All Textklinik® services are available in numerous languages including German, English, French, Spanish, Italian, Dutch, Japanese, Polish, Russian and Turkish. The close-knit, interdisciplinary team of highly qualified experts and native speakers and our strategy of double-checking guarantee the high standards of quality that Textklinik® customers have come to expect, even for specialist copywriting and translation.

Textklinik GmbH
Talstraße 22-24
40217 Duesseldorf
Phone: +492116006880

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