Textklinik® Düsseldorf devotes campaign to Japan
The team discussed ways that Textklinik® could get involved in helping Japan, and they ultimately decided to launch a ‘Japan special’ campaign that will run until 15 November. With the claim ‘Japan special: win prizes and donate’, Textklinik® is integrating its Japan campaign into its 2011 marketing programme. The purpose of the campaign isn’t to acquire more customers – it’s to raise awareness of the situation in Japan. “The situation in Japan is still critical. When we talk to our Japanese contacts, we hear a great deal about the day-to-day hardships that the people in the affected regions are facing,” says Textklinik® Managing Director Reinhold Adolph. “It’s appalling how quickly the media have turned their attention away from Japan, particularly given the long-term effects that this disaster will undoubtedly have on the country.” That’s why the goal of the Textklinik® campaign is to make sure that the people of Japan won’t be forgotten.
Part of the ‘Japan special’ campaign is a loyalty prize draw with the chance to win a bento box. Bento is an important part of Japanese culinary tradition: it encourages people to not only share their meals, but to experience new foods as well.
Additionally, we will include a ‘We pray for Japan’ bracelet from Lady Gaga’s online shop with every 7th invoice we send out. The red and white bracelet was created by the singer and costs 5 dollars (3.50 euros). According to Lady Gaga, much of the proceeds (purchase price minus taxes and shipping) will go to help Japan. Textklinik® decided to send a bracelet with every 7th invoice because the numbers 3, 5 and 7 are lucky in Japan. On 15 November of every year, Japanese families celebrate the ‘Shichi-Go-San’ (‘Seven-Five-Three’) festival by taking their seven- and three-year-old girls and five- and three-year-old boys to visit a Shinto shrine in order to give thanks for the children’s health and prosperity. That’s also why Textklinik® selected 15 November as the ending date for its ‘Japan special’ campaign.
Textklinik® GmbH (www.textklinik.com) has been caring for national and international patients from the fields of advertising, industry, retail and the public sector for over ten years now, and the company has established a reputation as an outstandingly reliable full-service provider. Textklinik®’s range of therapies includes proofreading, editing and translation, as well as revision and copywriting of advertising and press copy. All Textklinik® services are available in numerous languages including German, English, French, Spanish, Italian, Dutch, Japanese, Polish, Russian and Turkish. The close-knit, interdisciplinary team of highly qualified experts and native speakers and our strategy of double-checking guarantee the high standards of quality that Textklinik® customers have come to expect, even for specialist copywriting and translation.
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