LEGRAND LAUNCHES CAMPAIGN FOR CONSUMERS TO WIN A HOME MAKEOVER
The Legrand Smart Home is a unique idea that connects users with the Legrand brand by asking them to predict the total price of the products in the cart, pushing them to research, go through the Legrand catalogue and analyzing the prices of Legrand’s home automation products.
One winner who will have predicted closest to the total price will win the opportunity to get one of the rooms in his/her home furnished with Legrand’s home automation products.
Legrand Smart Home was designed with a view to help Legrand’s end users connect closely with the brand and to help its users and target audience know of Legrand’s products through research, review and requirement of the products.
Speaking on the occasion of the launch, Sandip Maiti, CEO, Digital Agency - Experience Commerce, organizers of the campaign, said
“The Legrand Smart Home is an online campaign designed to connect its Consumers & end users and to help create awareness of Legrand’s range of products.
Experience Commerce came up with Legrand Smart Home to cajole Legrand’s end users to research, read up about the products it has to offer and go through the catalogue to gauge through their understanding how much the products would be worth. By way of this, the end users not only gain product knowledge but build brand awareness as well.
Legrand Smart Home plays the sequel to last year Smart Home 2010 furnished with Legrand products. The difference this time - we give the users a chance to get win that home”
What is unique about this campaign is the ability to share and ask a friend for help with the prices. Another lifeline that has been introduced starting 3rd Jan, 2011 is the Immunity, where a user can invite friends and for every friend invited user gets a user a Rs. 10 grace for prediction.
You can find more information on the campaign on www.legrandsmarthome.com
Experience Commerce is India's #1 full-service Digital Agency delivering online marketing solutions that cover the entire value chain, from digital strategy to execution and results. All our campaigns are managed dynamically, backed up by real-time statistics and analysis. EC well known in the market for creating immensely successful social media led campaigns which are innovative in design as well as engaging in experience. We strive to delight our customer and remain focused on delivering adequate value for all their digital media investments.
EC is an award winning digital agency with a Gold for Best Use of Social Media at IDMA 2010, and 2 Abby nominations at Goafest 2010.
For more, visit: http://experiencecommerce.com
23B, Hinditron House, Mahakali caves Road, Andheri east, Mumbai 400093
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