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DIGITAL CAMPAIGN - 'BUILD A DREAM CAR' LAUNCHES AHEAD OF MAINLINE CAMPAIGN

09-30-2010 08:48 AM CET | Tourism, Cars, Traffic

Press release from: Experience Commerce

Buildadreamcar.com was commissioned by one of India's leading Automobile Brands, and conceptualized grounds-up to leverage the 'engaging' power of the web, for automobile enthusiasts. The goal was to ignite the curiosity of a core group of consumers who would get completely immersed in the upcoming launch of a state-of-art automobile. The Brand is seeking more quality over quantity for its audience and starting to build a buzz on the web ahead of their mainline launch.

The Brand needed one compelling idea that would inspire users for multiple visits. "BuildadreamCar" is such an idea where the audience has to carefully assemble hundreds of parts, in a 3D replica of this new car, in shortest time with minimum errors, over 5 stages. The campaign poses a challenge to engage audience and also leverages power of social media to reach out to friends and family for help.

"In short span of 5 days we have more than 5200 registered users who are assembling the car; of which a whopping 4800, have already crossed one level or more. The engagement statistics are amazing. Over 85% of people who signed up have already completed Stage 1 or more. Users are heavily 'engaged' with the idea, spending on average 7+ minutes per visit". said Rajesh Chokhani, National Creative Director, who created the digital blueprint for this campaign.

“The campaign is being promoted through minimal online advertising and email marketing and we are relying more on referral emails and social media sites like Facebook and Twitter, to build awareness" said Sandip Maiti, CEO of Digital Agency - Experience Commerce. "It is very heartening to see the core group of auto enthusiasts sniff up the campaign on Forums such as Team-BHP on Day 1, and starting to speculate about the brand behind this very innovative launch on the digital medium", he added.

Experience Commerce is India's #1 full-service Digital Agency delivering digital marketing solutions that cover the entire value chain, from digital strategy to execution and results. We are well known in the market for creating immensely successful social media led campaigns in the past, such as "The Mitsubishi Great Driving Challenge", "Fanatic Fans Challenge" etc, and also managing sophisticated digital assets and communities like Castrol Cricket, NRI Matters, Royal Challengers etc., on behalf of prestigious clients/brands.

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