BusinessWeek Retains 21Publish To Launch Blog Targeted to MBA Community
With 21Publish expertise, BusinessWeek has customized a fully-hosted, no-software blog portal that is fully integrated with the magazine’s front-end website presence and backend customer management and content management systems. The initial deployment of the blogging community is to help prospective students connect with current students, current students to connect with one another, and prospective graduates to connect with alumni.
“We believe that customer loyalty blogs built around conversations happening within natural communities will be the next wave of blogging. We will be able to provide blogs to thousands of business school related bloggers” said Peggy White, General Manager, BusinessWeek. “Of the vendors we looked at, 21Publish provided the best turnkey, and scalable solution for a blogging community that was consistent with the BusinessWeek brand and vision.”
“We are proud to have BusinessWeek as a lighthouse customer for an innovative and valuable blogging community comprised of end-user generated content,” said Stefan Wiskemann, CEO of 21Publish. “21Publish’s relationship with BusinessWeek as both a customer and partner will enable 21Publish to demonstrate both the power and ease of use of its product. BusinessWeek and 21Publish’s pioneering work in blogging will be rewarded handsomely down the road.”
BusinessWeek is a leading global business media organization, providing unparalleled insight, news and analysis to a worldwide audience of business leaders. Founded in 1929, BusinessWeek magazine is the market leader, with more than 5.6 million readers each week in 140 countries. Launched in 1994, BusinessWeek Online is the preeminent provider of daily, essential business news, information and services to business decision-makers. Reaching 80% of the national’s households, the syndicated TV show BusinessWeek Weekend delivers important business consumer and financial news to television viewers every week.
21Publish provides a hosted blogging solution that enables organizations to easily set up a private-label blog communities. The company is a spin-off of 20six a leading provider of weblogs in Europe, with active communities in Germany, Netherlands, France and the UK. 21Publish recently announced expansion efforts in the US markets, and the company hosts points of presence in both US and European markets. For further information, please visit www.21publish.com
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