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ICELE unveils integrated eDemocracy blog service using 21Publish

04-30-2008 11:53 AM CET | IT, New Media & Software

Press release from: 21Publish

Tuesday, April 29, 2008 (Hamburg) – The International Centre of Excellence for Local eDemocracy (ICELE) recently unveiled their integrated eDemocracy blog service, running on technology by 21Publish. The new service, called Bloginabox, is targeted at civic leaders and offers a full range of services around blogging. Being the successor of the already hugely successful Readmyday platform, the new service shows various improvements such as easier registration workflows and basic marketing services around blogging. In addition, Bloginabox integrates a domain registration service to have politicians get their own domain and map it onto their blog.
Another major feature is the open directory for local authorities already running a blog. Such users can add their blog and appear in the already comprehensive directory of local authority blogs. ICELE here aims to provide an extensive directory of civic leaders and being the address to go to when looking for your local authority.

Fraser Henderson, ICELE Centre Manager commented “It is great to see so many civic leaders blogging and that popularity and interest in their online presence is on the rise. We have developed Bloginbox to build-on the success of Readmyday and feel that we can now offer a one- stop, bespoke solution that builds-in good blogging practice. We are also expanding our new blog directory on a daily basis and hope to have the most comprehensive list of local authority blogs in the UK”.

As technical partner, ICELE chose to stay with 21Publish, who are already running Readmyday. Leif Koch, Managing director at 21Publish, believes that “Providing an easy-to-use yet comprehensive blogging service is pivotal when targeting civil leaders. By adding domain registration and opening the platform to existing blogs, local authorities with packed schedules now have an even easier way of promoting their blogs and reaching out to their citizens. Being a powerhouse for Web 2.0 services, we are glad ICELE again has confidence in our expertise and experience for running eDemocracy services.”

If you’d like more information or are interested in scheduling an interview, please contact Marcel Dembach, +1 (718) 395-2192, EST; marcel.dembach at 21publish dot com, or visit our website at
Our European office is available at +49 (40) 7166 6317

About 21Publish Web Services GmbH

21Publish provides a turnkey software solution for creating a private label blog service. Its software offers fully customizable templates and can be integrated into any existing website. It provides a centralized hub from which to build, manage, and deploy your group blogging service. As an on-demand solution you can easily scale the service according to your needs.
21Publish is located in the United States and Europe, serving customers like Amnesty International, McGraw-Hill, and Bauer. 21Publish is a spin-off of 20six/Myblog, a leading European blog service.

About the International Centre of Excellence for Local eDemocracy (ICELE)

ICELE is a UK-based organization aimed at fostering eDemocracy. It aims to provide best practice advice, support and practical solutions to help local authorities increase national eParticipation rates.
ICELE has been in development since early 2006 and has been designed to take forward the work of the eDemocracy National Project, as well as create new solutions to drive up eParticipation rates. Lichfield District Council supports the development of ICELE as the responsible authority for the Centre.
ICELE is located in the United Kingdom.

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