By Tonino Lamborghini Opens New Vape Market Segment

The unmistakable marque of by Tonino Lamborghini enters a new chapter as they release exclusive luxury vape pens and combustionless e-cigarette liquid pods for an ever-growing market of consumers who want to make the switch from smoking cigarettes.

Vaping and e-cigarette use are exploding in popularity due to the fact that, according to the Harvard Medical School, e-cigarettes are almost certainly less lethal than conventional cigarettes. They are also helpful in kicking the habit of smoking conventional combustible cigarettes, especially when they are used to ingest flavor mixtures that do not contain nicotine.

Both vaping and the use of e-cigarettes have been a large factor of the current decrease in tobacco smokers worldwide by providing people with an alternative to smoking, or as a way to avoid smoking tobacco in the first place. According to the World Health Organization, the number of cigarette smokers worldwide has been steadily decreasing in the last 20 years, while the number of people who use vaping devices and e-cigarettes has risen sharply.

Data from Euromonitor International shows that vape and e-cigarette usage rose from 7 million people in 2011 to 35 million by 2016. By 2021, that number is expected to reach 55 million. It’s a booming market, estimated to be worth $22.6bn as of 2018 with the United States, Japan and the UK being the biggest markets that spent a combined $16.3bn on vape products in 2016 alone.

Recognizing a booming new market, the Lamborghini family sees an exciting opportunity in this field, as well as one area where it is lacking: lifestyle. For aspirational consumers living an active, dynamic life, the market for vapes does not currently hold a product selection that would appeal to them. By identifying this unique opportunity, the new line of vape pens and e-cigarette pods branded By Tonino Lamborghini will answer this need and create a whole new market segment of super premium vaping products.
The lifestyle brand Tonino Lamborghini was founded in 1981 by Tonino Lamborghini, heir of the Lamborghini family. Today, the company is headquartered in Bologna, Italy.

The lifestyle brand Tonino Lamborghini takes its inspiration from the Lamborghini family heritage as the byword for ‘Made in Italy’, developing a range of luxury design products, including: watches, eyewear, smartphones, perfumes, furniture, clothing, sports accessories, signature beverages, 5-star boutique hotels, real estate projects, cafés and restaurants.

In the mid-90s’ Tonino Lamborghini created also a second brand called “by Tonino Lamborghini”, which has been applied over time on various categories of products, like: fashion apparel, leather goods, home furniture and accessories, bicycles, gardening tools.

By Tonino Lamborghini is the second line: it is characterized by a high but more accessible price range and presents a range of products oriented to a more active and dynamic world. While maintaining the brand identity, the by Tonino Lamborghini brand emphasizes the sporty, casual and informal style of the Miura Bull.

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This release was published on openPR.