Press release
Online customers in Asia prefer Asian-made gadgets
The company studied preferences of almost 1.8 mln customers using its services providing online lending in the Philippines, Vietnam and India and Shariah-compliant funding in Indonesia. According to the findings, 26.3% of customers in Indonesia use Xiaomi smartphones bringing the brand in the first place, while Samsung and OPPO follow with 21.1% and 19.3%, respectively. As for India and the Philippines, Samsung is the most popular mobile phone brand in these countries taking 26.4% and 22.7%, respectively. Moreover, second place in India belongs to Vivo with 17.5%, and OPPO is third (16.1%). It stands in contrast with the findings in the Philippines, where OPPO (20.6%) is in advance of Vivo (11.0%). As for Vietnam, Apple is the most popular mobile phone brand (34.1%) that is followed by Samsung (27.1%) and OPPO (17.0%).
In overall, the Asian markets have demonstrated a strong predominance of smartphones as a tool to search and obtain online financing. This correlation has been formed by high penetration of the mobile internet and the intention of online customers to consume “here and now” without any geographical or other hurdles. It is applicable both in case of unexpected expenses and occasional purchases.
One more specific found by analysts reflects the thoughtfulness of customers. Thus, smartphone users tend to scrutinize the information about the product. Furthermore, desktop users also give place to the latter by an average number of pages viewed and session time.
This fact may correlate with an age factor. The analysts of the company mentioned that the youth under 35 years are the main potential customers of digital financial services. They are more active consumers demonstrating high technical and financial literacy. Smartphones or tablets serve as the foremost tool to solve any issues in their routine life. This state of things will surely increase the significance of mobile devices as a driver for the alternative lending market in the Asia Pacific region.
ROBOCASH GROUP
Duntes iela 23A, Rīga, Latvia, LV-1005
For more information please contact:
Olga Davydova
Head of Media Relations
Tel.: +371 67 660 860
E-mail: pr@robo.cash
---
Robocash Group is an international financial group operating in the segments of consumer alternative lending and marketplace funding in Europe and Asia. The company develops robotic financial services providing lending to customers in Russia, Kazakhstan, Spain, the Philippines, Indonesia, Vietnam and India and operates the own EU-based p2p investment platform. The group develops products completely in-house using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management, comfort and speed for customers and efficiency for business.
http://robocash.group/
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