Online borrowers in the Philippines prefer Samsung and OPPO

25% of Filipinos prefer smartphones made by the South Korean company. The second place is taken by the Chinese OPPO with its low and middle priced gadgets catching up with Samsung: they are used by 20% of Filipinos. Other brands are ranked lower lagging behind significantly. These are the recent findings of Robocash Group in the Philippines based on the data of more than 1.2 mln unique visitors who have used smartphones to access to the company's online loan service this year.

In one respect, these results demonstrate the quality-price preferences of gadget owners. For instance, 7 models of the two mentioned brands are in the recent list of the TOP 10 best smartphones in the country. On the other hand, the findings confirm the popularity of online loans among young Filipinos. According to Robocash Group, about two-thirds of the company’s customers in the Philippines are under 35. Meanwhile, apart from a moderate price, which is also characteristic of Samsung, OPPO is distinct in its marketing focus on young people.

However, with respect to the ratio of applicants to visitors, the owners of the OPPO smartphones don’t rush with an application. Among the most popular brands here, Apple is leading: a share of iPhone users in the number of those who applied is 1.27 times higher than a similar share among visitors.

At the same time, owners of Apple devices have proved themselves to act as the most curious customers. The average number of pages they view during a session is 5.10, which is the maximum among more than forty most popular brands. At the same time, owners of OPPO view on average 4.26 pages, owners of Samsung - 4.19 and Xiaomi - 3.80.

Huawei and Asus lead among TOP-10 brands with respect to the average session duration among users, while Filipinos using Xiaomi are the fastest to look through the web pages.

ROBOCASH GROUP
Duntes iela 23A, Rīga, Latvia, LV-1005

For more information please contact:
Olga Davydova
Head of Media Relations
Tel.: +371 67660860
E-Mail: pr@robo.cash

---
Robocash Group is an international financial group operating in the segments of consumer alternative lending and marketplace funding in Europe and Asia. The company develops robotic financial services providing lending to customers in Russia, Kazakhstan, Spain, the Philippines, Indonesia, Vietnam and India and operates the own EU-based p2p investment platform. The group develops products completely in-house using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management, comfort and speed for customers and efficiency for business.
https://robocash.group

This release was published on openPR.