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Philippines Used Car Market

07-05-2022 12:27 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research Pvt Ltd

Philippines Used Car Market is expected to Gain Momentum from the Emergence of more Organized Players in the future along with Covid incited Surge in Demand: Ken Research

The used car market structure in Philippines is expected to be consolidated in the future as the market share of players selling vehicles via organized channel is expected to surge. This will be mainly on account of transparent and fair used car dealings/trading process, aggressive after sales service by organized players.
The onset of COVID-19 positively contributed to the revival of the used car market in Philippines post an initial contraction because of supply chain disruption and falling per capita disposable income due to physical restrictions imposed. As consumers are more concerned about their health and hygiene, there exist an increased perception towards ownership of private vehicles.
Malaysian used car marketplace Carsome is likely to enter the Philippines in near future via joint ventures with local partners. The company has recently raised $290 million in a Series E funding round, valuing the used-car online marketplace at $1.7 billion.
Increasing Used Car Sales due to Covid-19: With the advent of Covid-19, consumers were witnessed to be more concerned on maintaining personal health and hygiene. Therefore, they are preferring the option of private transportation rather than availing public transport system. The change in consumer's behavior and preference is expected to act as an opportunity for the used car market in Philippines. Since, the pandemic does not seem to completely subside anytime soon, the demand for used cars will keep increasing until the entirety of the potential customers, who initially travelled via public transport, own a car. Brands such as Honda are now planning to establish their own pre-owned certified cars segment. The pandemic showed that while the new cars market is becoming vulnerable, the pre-owned cars market is becoming more resilient.

Strategic Partnerships between Dealers and Banks: The multi-brand dealers and banks are strategically partnering with online classified pages and online auto portals to make the process accessible and transparent for the buyers. Also, the banks have collaborated with websites such as AutoDeal and online auction platforms such as Automart for pre-owned cars. Since the vehicle buyers are looking out for used and new vehicles online, the banks strategically cross sell their loan products for both new and used units.

Emergence of Online B2C & C2B Players: In Philippines there are many classified portals facilitating the sale of used cars, however, there are no pure play companies offering B2C & C2C used car sales currently. But digitalization is changing the way the industry does business, with more and more sales taking place online. And with the onset of pandemic, the long-term outlook for online used car sales is quite encouraging. Players such as Carsome are planning to enter the market in near future and offer an online platform for used car sales in Philippines. Advanced technologies including artificial intelligence and machine learning would play an important role in improving revenues and reducing costs.

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Analysts at Ken Research in their latest publication - "Philippines Used Car Market Outlook To 2026 (Third Edition): Driven by the Pandemic Incited New Opportunities for Used Car Dealers and Increased Penetration in the Online Space for Used Car Transactions" observed that used car market in Philippines is expected to grow in the future, with the increased awareness on health and hygiene followed by the onset of COVID-19. The demand for used cars in the market is expected to increase as the real inflation in the country is increasing year on year and the citizens are left with little cash at disposal. The increasing credit appetite of banks fueled by competition from foreign financing companies would provide a boost to the industry. The competition is expected to increase within dealerships as customers would either approach a DDSA or multi brand dealer over another individual used car seller. The Philippines Used Car Market is expected to grow at a CAGR of 7.6% on the basis of GTV (Gross Transaction Value) over the forecast period 2021P-2026F.

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Key Segments Covered

By Market Structure
By Sales Channel (Organized Segment)
Multi-brand Dealers
Direct Dealership Sales Agents
Bank Repossessed Cars
By Source of Lead generation (Organized Segment)
Dealership walk-ins
By Average Ticket Size
Less than PHP 100,000
PHP 100,000-300,000
PHP 300,000-500,000
PHP 500,000-700,000
PHP 700,000-1,000,000
More than PHP 1,000,000
By Region
Metro Manila
Northern Luzon
Southern Luzon (except Metro Manila)
By Type of Vehicle
Pickup Vans
Others (convertibles, coupe, crossover, sports vehicles, etc.)
By Fuel
Others (Hybrid and Electric)
By Type of Vehicle Manufacturer
By Brand
Others (Kia, Mazda, Mercedes, Audi, etc.)
By Average Replacement Period
Less than 2 years
2-4 years
4-6 years
6-8 years
More than 8 years
By Mileage
Less than 10,000 Kms
10,000-20,000 Kms
20,000-50,000 Kms
50,000-75,000 Kms
75,000-100,000 Kms
Above 100,000 Kms

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Companies Covered

OEM Dealerships
Toyota Certified
Nissan Intelligent Choice
BMW Premium Selection
Mercedes Benz Certified Pre-owned
Banks (Repossessed Car Auctions)
EastWest Bank
Security Bank
BDO Unibank
Online Portals - Online Auto Classified Platforms
Multi-Brand Dealers
Carmix (by Lausgroup)
All Cars
Five Aces
Berylle Car Sales
Time Period Captured in the Report:-

Historical Period - 2016-2021P
Forecast Period - 2021P-2026F
Key Topics Covered in the Report

Executive Summary
Research Methodology
Philippines Used Car Market Overview
Philippines Used Car Market Size, 2016-2021P
Philippines Used Car Market Segmentation, 2021P
Growth Drivers in Philippines Used Car Market
Issues and Challenges in Philippines Used Car Market
Government Regulations
Ecosystem and Value Chain of Used Car Industry in Philippines
Customers Purchase Decision Making Parameters
Cross Comparison between Major OEMs and Multi-brand Dealers and Company Profiles & Product Portfolios
Snapshot on Online Used car market
Philippines Ancillary Services Market
Future Market Size and Segmentations, 2021P-2026F
Covid-19 Impact on the Industry & the way forward
Analysts' Recommendations
For more information on the research report, refer to below link:

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Ken Research
Ankur Gupta, Head Marketing & Communications

Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a research based management consulting company. We provide strategic consultancy to aid clients on critical business perspective: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers & acquisitions and sustainability across all industries and geographies. We provide business intelligence and operational advisory across 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Some of top consulting companies and Market leaders seek our intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

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