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Optimus Announces Significant Growth In 2010

04-12-2011 08:10 AM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

Meera Kaul, Managing Director, Optimus Technology & Telecommunications

Meera Kaul, Managing Director, Optimus Technology & Telecommunications

Credits its expansion into new markets, local stocking options and addition of new vendor partners for this growth

Dubai, United Arab Emirates, April 11, 2011: Optimus Technology and Telecommunications, a leading regional value added distributor (VAD) of IT and telecommunications products, today announced that they have achieved significant growth in revenues in 2010 over the previous year. The company attributes this growth to proper inventory planning and its strategy of expanding into new markets, adding new vendor partners, offering local stocking options and training its channel.

Speaking on the company’s achievements, Ms. Meera Kaul, Managing Director of Optimus, said, “We are pleased to announce that Optimus grew by a significant percentage in 2010 over the previous year. This growth was possible only because of the strong support and solid backing we have been receiving from our vendors and channel partners and the hard work and dedication of our team across the region.”

“Optimus is one of the few Value Added Distributors in the region that has executed the value model in its essence. We supported our channel by offering value-added services such as channel partner capacity building, lead generation through inside sales desk, channel credit facilities, capacity building of channel partners through channel training sessions, pre and post sales support, channel enablement on new technologies and products as well as helping to increase our channel’s existing business. We have devoted a lot of attention on technology to facilitate better support and service to our channel,” Ms Kaul explained. She further added that Optimus’ Channel Support programs have enabled the company to support partners with limited financial abilities to execute large business deals.

At a time when most distributors in the region are scaling back due to the challenging global economic conditions, Optimus is one of the few distributors that had been investing extensively in infrastructure and resources to benefit the channel. The distributor felt the need to strengthen its operations further by offering its partners local stocking of products of certain vendors in key markets such as Egypt and Qatar, which clearly demonstrated Optimus’ commitment to its customers and partners in the region, who were able to receive product and solution consulting, speedier delivery and high quality technical support closer to home from Optimus' dedicated team.

In 2010, Optimus enabled channel development programmes and initiatives, which resulted in stronger sales and market share for its vendor partners. To continue these initiatives and to align with the vendor channel training and education requirements, the distributor rolled out its channel capacity building initiative, Optimus Academy, to support regular product training, certification workshops, seminars and sales workshops for its Middle East channel base.

Optimus’ channel programmes and value added services have been to increase effectiveness of channel reach and to grow the business further. Optimus 360°, a suite of services deployed to provide holistic support to its partners across sales, marketing, pre and post-sales support has found great success as partners were able to exploit the various support teams available.

“We want to thank our customers and partners for placing their trust in us and for being a part of our success despite the slow economic conditions last year. We plan to invest further in strengthening our capabilities and team this year and look forward to even better results in 2011 and beyond,” Ms. Kaul concluded on a high note.

About Optimus Technology & Telecommunications:
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.
For further information, please visit

PO BOX 116131
Suite 209,Al Hawai Tower, Sheikh Zayed Road
TEL.+971 4 3252557, FAX. +971 4 3252558

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