Press release
Bourne unveils GiveBack website with help from Oprah Winfrey
Creative digital agency Bourne has unveiled the website of ground-breaking US charitable organisation GiveBack.Set to be launched by Oprah Winfrey's Big Give campaign on the star's TV show today, GiveBack is a new charitable giving platform that empowers its members to earn, gather and give money to the causes they care most about. Allowing 100% of user donations to go directly to their chosen charity, GiveBack is designed to encourage the average man and woman on the street to put something back into the world they live in.
"We are thrilled to work with such an inspiring client, challenging the traditional forms of charitable giving by introducing digital advantages and placing control into the hands of the average American on the street. With Oprah poised to profile the organisation on one of the last of her iconic shows to a television audience of millions, this is a very exciting phase of the GiveBack project, and we feel truly privileged to be involved so closely with an initiative that is making a real difference in people's lives," said Francesca Kelly, VP of Client Services at Bourne.
Founded by Stephen Paletta, the charitable giving platform seeks to empower individual members to become impactful philanthropists. By centralising the giving process the system enables individuals to at no cost - and in one minute - to register and start their own charitable foundation. GiveBack (https://www.giveback.org/pages/news/news.aspx?newsid=2) then enables them to raise money through various means, including via credit card, shopping at various locations and directly from a paycheck via a workplace charitable savings programme, and donating it to their chosen charities. Offering the ability to give one dollar or thousands, Giveback is unique and redefines charitable giving.
Appointed to create a digital launch strategy that would have longevity and raise the profile of the charitable platform throughout the year, Bourne (http://www.wearebourne.com) is charged with spearheading Giveback's campaign to attract 700,000 members in 2011. The strategy expects to see an initial raft of 300,00 members arriving as a result of the Oprah Show appearance, with an additional 400,000 members being attracted to the redesigned website via traditional and digital direct marketing, corporate partners, workplace giving sign ups and other celebrity endorsements.
"This is a tremendous win for Bourne's New York office and a great example of the kind of end-to-end international campaign we're increasingly working on. Our multi-discipline team's ability to work across borders and across the full range of digital technologies was a crucial factor in landing this account, and I'm delighted that the investment we've made in assembling such a talented and versatile team is paying off," said Dan Kersh, Bourne's Managing Director.
ENDS
About Bourne:
Geared to provide creativity that converts, Bourne is a leading digital agency with a difference. Their digital strategy experts operate globally from offices in Glasgow, London and New York, devising high-level creative and strategic campaigns that put their clients' brands in front of the audiences that matter.
Experts in PPC, SEO, CMS deployment, Lead Generation, enterprise technical solutions and cross-channel projects in multiple languages, content tones and styles using their own multilingual e-communication application (BASIS), Bourne's solutions deliver outstanding ROI for a range of leading brands including Ricoh, Dell, Symantec, Canon, McAfee, Royal Caribbean, Invitrogen and Adidas.
http://www.wearebourne.com
About GiveBack:
A movement that is empowering, celebrating and bringing together the everyday philanthropist. People are wondering who is going to take on the burden of making the world a better place; the government? the super rich? The answer is the same as it has always been in the United States, it's the man on the street and the family from the neighbourhood who is going to make the world a better place. Giveback is there to help facilitate, grow and unite the people who really make a difference, the everyday person who knows what the real problems are and knows the best way to fix them. GiveBack is also a celebration of goodness, a place that honours and holds up high the ordinary person doing ordinary things that make an extraordinary difference to other people's lives.
Revolver PR
38 Lansdowne Crescent
Glasgow
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Bourne unveils GiveBack website with help from Oprah Winfrey here
News-ID: 170312 • Views: …
More Releases from Revolver PR
SDG becomes primary EMEA distributor for License Dashboard
EMEA Specialist Technology Distributor SDG, has been named primary EMEA distributor for Software Asset Management solutions vendor License Dashboard.
The announcement will enable SDG to introduce an enhanced range of asset management services across its portfolio. Working closely with its partners, SDG now plans to give resellers the opportunity to offer end users a comprehensive range of products and on demand services.
“Put simply, Software Asset Management initiatives allow organisations to streamline…

BongoMagic software aims to breathe life into online recruitment
Developers of relationship and referral marketing software BongoMagic, have warned that the majority of online recruitment providers are failing to harness the power of social media networks and changing consumer behaviour online, missing high quality candidates, particularly passive candidates and limiting the reach of recruitment campaigns as a result.
“Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends. They compete for the…
Pioneering Relationship Marketing Software Provider Larosco appoints Digital PR …
Larosco, the company behind BongoMagic and provider of innovative relationship marketing technologies for businesses, has appointed Digital PR agency Revolver to provide a comprehensive range of PR, communication and media outreach services to raise awareness of its advanced software system and service offering.
Specialising in technological innovation, Larosco has developed BongoMagic, a unique relationship and referral marketing tool which helps businesses maximise the value of existing networks and contact databases, enabling…
SCC predicts video conferencing upsurge in face of travel disruption
Leading integrator SCC has predicted that businesses across the country are set to urgently upgrade their video conferencing infrastructure as the UK prepares itself for a year of travel chaos.
With the public sector workers' strike on Wednesday November 30th tipped to cause delays of up to 12-hours at Heathrow, Britain's business community is bracing itself for the start of months of travel difficulties. Operating in an environment where a prolonged…
More Releases for GiveBack
HungryFriend Partners with Blue Devils Performing Arts
HungryFriend and Blue Devils Performing Arts Turn Meals into Music
HungryFriend announced a partnership with Blue Devils Performing Arts (BDPA) to support youth development and performance excellence in the performing arts. BDPA's mission is to permanently enrich the lives of young people through a commitment to youth development and performance excellence, while providing enjoyment for local communities and audiences worldwide bluedevils.org [https://www.bluedevils.org/support/matching-gifts/#:~:text=MISSION].
Through this partnership, diners can select BDPA as their cause…
ROC.PH Expands Social Impact with New Give Back Program and Scholarship Initiati …
ROC.PH, a Creative Marketing-as-a-Service platform serving MSMEs, cooperatives, and nonprofits since 2016, is entering a new chapter in its mission to empower communities through affordable digital solutions and learning opportunities.
Even during the pandemic-despite facing major challenges-ROC.PH continued to deliver creative marketing services, staying true to its commitment to help small and growing enterprises thrive. This dedication is further shaped by the personal resilience of its founder, who became a Person…
After 18 Years Incarcerated, Author and Entrepreneur Launches Youth Initiative T …
Image: https://www.globalnewslines.com/uploads/2025/04/b7fb523ff3831cf9b359a1752599c589.jpg
Brandon D. Cox, an Omaha native currently incarcerated in Minnesota, has turned an 18-year sentence into a movement rooted in purpose, resilience, and impact. Cox recently released Hustle Reimagined: An Entrepreneur's Guide to Beating the Odds, a 5-star rated memoir that shares how he founded the streetwear brand Crookd Crown Clothier from behind bars.
Cox is now raising $10,000 through Kickstarter and GoFundMe to support a national youth empowerment campaign.…
Empowering Communities: Project Giveback by Your Property Marketing Solutions
In today's interconnected world, community support has never been more crucial. Your Property Marketing Solutions (YPMS) proudly presents Project Giveback, a nationwide initiative aimed at empowering communities through meaningful resources and support. What started in Dacula ,GA has now expanded across the country, creating lasting impact through strategic partnerships and volunteer efforts.
Supporting Small Businesses
At the core of Project Giveback is our dedication to helping small businesses thrive. We recognize that…
Elijah McNear Dropping Knowledge and Threads with Vybrational Kreators (#Fashion …
Elijah McNear isn't just the CEO of VYBRATIONAL KREATORS, a unique clothing brand with a mission. He's an entrepreneur with a vision to positively impact the world through fashion.
Forget #retailtherapy - Vybrational Kreators (VK) is all about #consciousconsumption. Led by the #younghustler himself, Elijah McNear, this Virginia-born brand is redefining what it means to look good and feel good.
McNear isn't your typical CEO. This #GenZ entrepreneur ditched the classroom in…
A Collective, Not a Nonprofit, Cuts Through Red Tape To Do Good
3/30/2021
vince@mercurycontentmarketer.com
925 993 7425
Elevatecollectiveclayton.com
A New Local Collective Wants To Help Homeless People.
And They’re Actually Doing It.
Vince Martellacci
When Vince Martellacci, the founder of Elevate Collective Clayton in the east San Francisco bay area, saw a post on local social media app Nextdoor lamenting the homeless population’s woes, he felt odd. Everyone had empathy, but no one suggested doing anything. Vince believes empathy + action is unstoppable, so he started a…