openPR Logo
Press release

BongoMagic software aims to breathe life into online recruitment

12-16-2011 04:49 AM CET | IT, New Media & Software

Press release from: Revolver PR

/ PR Agency: Revolver PR
Screenshot

Screenshot

Developers of relationship and referral marketing software BongoMagic, have warned that the majority of online recruitment providers are failing to harness the power of social media networks and changing consumer behaviour online, missing high quality candidates, particularly passive candidates and limiting the reach of recruitment campaigns as a result.

“Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends. They compete for the same candidates, are less price competitive due to increased search engine advertising costs and completely fail at targeting the passive jobseeker that make up around 75% of the UK working population.

“We believe that a change is necessary, a change which encourages the entire industry to embrace the value and potential of social communication,” said Dave Young, Founder and CTO of Larosco, developers of BongoMagic.

Having integrated BongoMagic into its operations across the Banking and Finance, Oil and Gas, Engineering and Public sectors, leading recruitment agency RZ Group believes the entire sector could benefit from implementing the latest technologies and social platforms.

“Using a social recommendation tool allows us to reach a very wide audience and at the same time reward those who have helped us to fill a position with the correct candidate,” explained Andy Barton, Director at RZ Group.
Enabling users to improve the effectiveness of recruitment campaigns and manage the candidate acquisition process efficiently, the social recommendation software serves to harness the power of digital channels and changing consumer behaviour to enhance online recruitment. Expanding the target audience past the first degree of separation, the tool reaches passive candidates through other people’s social networks.

“BongoMagic was developed to help support the recruitment process using an online recommendation system to virally communicate jobs to social network audiences. By tracking the entire recommendation process, BongoMagic provides recruiters with visibility over their candidate acquisition strategy and for the first time effectively use multiple digital advertising channels,” Young explained.

RZ Group’s Barton added: “The campaigns do not take long to set up and each and every one can be tailored to ensure you get the right message out at the right time. Additionally, everything can be measured so we can continue to tweak campaigns to make them more and more successful.

“We use Bongomagic to compliment the work of our consultants [...] At the same time it helps us to achieve our business goals and reach the right candidates for our clients in a very efficient and effective way,”

Acting as an electronic ‘word of mouth’ referral system, the platform-independent software utilises existing contact databases to extend the reach of campaigns across all social networks. Empowering consultants to implement a more dynamic and proactive campaign, BongoMagic can be fully integrated and used across the full range of Internet enabled devices including tablet, smartphones, iPhones, Windows and iOS operated devices.

About BongoMagic:

Developed by industry pioneers Larosco, BongoMagic is an advanced social relationship and referral marketing solution. Harnessing the power of social networking to help businesses effectively extend their reach using existing databases and contact networks, the software improves communication effectiveness while reducing inefficiencies and costs across a wide range of processes and departments.

Established for use across many industries including recruitment, retail, oil and gas, tourism and hospitality, finance, legal and accountancy services, BongoMagic is designed to help companies identify key influencers and incentivise them to share news or information with their online contacts, enabling businesses to drive revenues, cut costs and measure ROI from their social media channels.

Existing at the leading edge of social relationship and referral marketing technology, BongoMagic is already effectively used by companies in both the retail and recruitment market sectors.

38 Lansdowne Cercent
Glasgow
Strathclyde
Scotland
G20 6NH

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release BongoMagic software aims to breathe life into online recruitment here

News-ID: 204242 • Views: 1771

More Releases from Revolver PR

SDG becomes primary EMEA distributor for License Dashboard
EMEA Specialist Technology Distributor SDG, has been named primary EMEA distributor for Software Asset Management solutions vendor License Dashboard. The announcement will enable SDG to introduce an enhanced range of asset management services across its portfolio. Working closely with its partners, SDG now plans to give resellers the opportunity to offer end users a comprehensive range of products and on demand services. “Put simply, Software Asset Management initiatives allow organisations to streamline
Pioneering Relationship Marketing Software Provider Larosco appoints Digital PR …
Larosco, the company behind BongoMagic and provider of innovative relationship marketing technologies for businesses, has appointed Digital PR agency Revolver to provide a comprehensive range of PR, communication and media outreach services to raise awareness of its advanced software system and service offering. Specialising in technological innovation, Larosco has developed BongoMagic, a unique relationship and referral marketing tool which helps businesses maximise the value of existing networks and contact databases, enabling
SCC predicts video conferencing upsurge in face of travel disruption
Leading integrator SCC has predicted that businesses across the country are set to urgently upgrade their video conferencing infrastructure as the UK prepares itself for a year of travel chaos. With the public sector workers' strike on Wednesday November 30th tipped to cause delays of up to 12-hours at Heathrow, Britain's business community is bracing itself for the start of months of travel difficulties. Operating in an environment where a prolonged
Larosco takes BongoMagic and social relationship and referral marketing to the n …
Relationship marketing software expert Larosco ramps up its growth strategy having announced the successful closure of its first round of funding. Par Equity, the venture capital firm which focuses on providing financial and intellectual capital to innovative small and medium sized companies with high growth potential, has invested in Larosco - creators of the revolutionary relationship and referral marketing system BongoMagic - as part of a match funding deal with Scottish

All 5 Releases


More Releases for BongoMagic

Pioneering Relationship Marketing Software Provider Larosco appoints Digital PR …
Larosco, the company behind BongoMagic and provider of innovative relationship marketing technologies for businesses, has appointed Digital PR agency Revolver to provide a comprehensive range of PR, communication and media outreach services to raise awareness of its advanced software system and service offering. Specialising in technological innovation, Larosco has developed BongoMagic, a unique relationship and referral marketing tool which helps businesses maximise the value of existing networks and contact databases, enabling
Larosco takes BongoMagic and social relationship and referral marketing to the n …
Relationship marketing software expert Larosco ramps up its growth strategy having announced the successful closure of its first round of funding. Par Equity, the venture capital firm which focuses on providing financial and intellectual capital to innovative small and medium sized companies with high growth potential, has invested in Larosco - creators of the revolutionary relationship and referral marketing system BongoMagic - as part of a match funding deal with Scottish