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Pioneering Relationship Marketing Software Provider Larosco appoints Digital PR Agency Revolver

12-01-2011 02:30 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Revolver PR

/ PR Agency: Revolver PR
Larosco, the company behind BongoMagic and provider of innovative relationship marketing technologies for businesses, has appointed Digital PR agency Revolver to provide a comprehensive range of PR, communication and media outreach services to raise awareness of its advanced software system and service offering.

Specialising in technological innovation, Larosco has developed BongoMagic, a unique relationship and referral marketing tool which helps businesses maximise the value of existing networks and contact databases, enabling them to reach out to customers, employees, suppliers or contacts and make them part of a dynamic recommendation and referral system. Identifying key influencers and incentivising them to share news or information with their online contacts, BongoMagic enables firms to drive revenues, cut recruitment, HR and production costs, and measure ROI by harnessing the power and value of the social media channels and embracing the changes in consumer behaviour.

Leading Digital PR experts, Revolver will principally support Larosco in raising awareness of the BongoMagic product. An advanced software system which empowers companies to extend their reach and engagement with their target audience, BongoMagic facilitates significant benefits by improving communication effectiveness and efficiencies, in addition to cost savings across the digital platform.

"With organisations increasingly seeing the value of applying social networking principles throughout their operations from recruitment and HR to sales, we believe our product BongoMagic is in prime position to enable businesses to make the most of existing databases and contact networks, offering a user friendly experience which helps to effectively manage each initiative. Having enjoyed organic growth up to this point, we are absolutely ready to really drive forward into target markets, " explained Laura Sullivan, one of Larosco's founding Directors.

"Enlisting Revolver's support at this crucial stage in our accelerated growth period is invaluable and we're very excited to develop our teams' working relationship and deliver results," added Sullivan.

Having championed many high-profile figures within the technology and digital sectors of business, and as a leading provider of Digital PR, Revolver will offer support in digital communications and content marketing. Experts in digital media, the PR agency's team ensure that all activity is integrated into an appropriate multi-platform digital strategy tailored to meet each campaign's individual goals and engage with the target audience.

"This is a truly inspiring time for the digital technology and marketing sectors. The developments taking place are galvanising industry and it's fantastic that through the innovative work of Larosco and their core product, Bongomagic, every business can access such powerful relationship and referral marketing software which adds potentially massive value to existing contacts and databases, turning them into effective tools which can be applied in a number of ways to improve a business' processes," said Iain S Bruce, Managing Director, Revolver.

Recognised as an industry pioneer and innovator of technological systems on account of the team's cutting edge technical expertise and with over 30 years industry experience, Larosco's product is already deployed across a wide range of industries including recruitment, retail, oil and gas, tourism and hospitality, fashion, finance and legal & accountancy services. BongoMagic consistently delivers according to key objectives for a raft of clients in both the recruitment and retail markets.

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Revolver PR
38 Lansdowne Crecent
Glasgow
G20 6NH

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