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How to effectively advertise on local cable television networks?

04-12-2019 09:03 AM CET | Arts & Culture

Press release from: Sinema Films

How to effectively advertise on local cable television

With the help of local advertising, the production companies in New York can easily reach to a huge number of target audiences. However, if the time for advertising has a limited appeal or if ad is poorly produced then it can be financially disastrous. On the other hand, it is seen that when the advertising company has the right product and good content, then cable television networks can prove to be very beneficial. It can provide the advertising company an excellent return on investment and take the company to a new height.

The following are some strategies that will help you to purchase suitable and working time on cable television networks for TV commercial production companies in NY:

● Determining your audience and budget:
The first thing that you have to do is to determine is the audience. It must be very clear about who are your audiences and how much time are they going to spend. This will help you decide, how much you have to spend on the advertisement on the cable television network and for how long.

● Choosing where to advertise:

The next thing that you need to do is to choose where you need to advertise. There are mainly three markets that you can consider and they are a national market, primary market, and the secondary market. National market is considered to be the largest market as it has the highest number of viewers, the primary market also has a huge number of viewers but relatively lesser than that of the national market. The secondary market has the least number of viewers. For a 30 minutes advertisement, it requires $ 12,500 on the national market, $ 900 on the primary market and $ 150 on the secondary market.
● Testing the ad effectiveness in a small market:

It is also very essential to test the Ad in a small market. It helps you to make sure that the Ad content has enough potential for expanding the TV advertising campaign. During the testing phase, your promotional content should result in, at least doubling your expense. In case you found that the Ads do not go well then it is important to re-evaluate both the content as well as the product.

● Expanding the exposure time or market:

After you have successfully evaluating the Local Cable audit, the next thing that you have to do is to either expand the market or expand the exposure time. If the advertising company wishes to expand the audience then it is necessary to contact the additional network and pitch the product.

Signing the appropriate contracts:

Finally the production companies NYC should sign the contract for setting up the right time slots and apt content. Once you get a positive response you can pay the necessary fees to cable TV network provider. But remember you should never get over your budget in any stage.

Production company Sinema Films uses these strategies to purchase the appropriate timing on cable television for their advertisement so that the advertising company can reach up to a huge audience set. Visit here

315 W 36th Street
New York, NY 10018
212 844 9659

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