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How advertisements affect children?

05-09-2019 07:17 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Sinema Films

Advertisements are widely watched by children across the world because the products are being presented in such an attractive way to the child psyche. Today, it is an integral part of the growth of a company and serious changes have taken place in approximately the past 100 years. Children are alert and can coax their parents into buying things for them which can brands have realised and used it to their benefit. Commercials have the ability to seriously affect dietary behaviour, style quotients, and whatnot. Marketers increasingly use the kids’ channels to influence children and their vulnerability as the audience.

Power of the kids’ commercials

The statistic shows that the average child in the US watches between 13,000 and 30,000 commercials every year on the television. This figure is apart from the number of commercials they watch online or in between video games, music videos, etc. Proper marketing helps children to socialise and gain information about products and their benefits. They also help children in gaining unique identities. Similarly, sometimes commercials are not created keeping in mind the effects they have on children. Such advertisements can lead to both long and short-term negative consequences because of unhealthy content and visuals.

Advertisement for unhealthy products such as tobacco, alcohol, fatty foods, and sugar-based food items has a negative impact on children. They are attracted to the food items without being aware of the kind of damage it can do to their health. Also, commercials portraying the conflict between parents or a parent and her child or those focussing on skinny models, therefore those possessing perfect bodies create a negative body image among teenagers. They tend to imagine them as perfect because commercials are promoting the concepts. In order to achieve the same children and teenagers get involved in unhealthy eating habits in the hope of possessing such bodies. Therefore, top TV commercial production companies and top video production companies New York have a responsibility towards the message they are promoting with the commercials.

Kids consumer development

Research has shown that children till the age of 7 are unable to understand the kind of persuasion displayed in an advertisement. There are exceptional conditions in which children can, however, understand the intent of the advertisements. In the later stages of adolescence, children can get the sense of scepticism required to judge commercials. Even though children understand late that they are being used by companies through their commercials, adults do not take as much time. A number of initiatives have been started to control and protect the youth from the harmful content of the advertisements. They try to create alertness among the children towards the content of the commercials so that the teenagers can make an informed decision.

Use of marketing awareness to help children

Marketing focused on children can really help children if they want. Just as the agencies are selling their products, they can also sell positive thoughts and ideas. For instance, recently the well-known brand has taken up the responsibility of investing money in creating ads that teach children to eat more veggies. More such initiatives should be taken up by NYC production companies to encourage children to pick up good habits. More commercials should be created to promote empathy along with the duty towards the community. Important social issues and environmental protection should also be focused upon by the companies.

Sinema Films - Production house in New York and Los Angeles that produce stunning commercial ads to promote your business brands.

Company: Sinema Films
Address: 315 W 36th Street, New York, NY 10018
Call: 212 844 9659
Contact Person: Noel Maimu

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