openPR Logo
Press release

How advertisements affect children?

05-09-2019 07:17 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Sinema Films

Advertisements are widely watched by children across the world because the products are being presented in such an attractive way to the child psyche. Today, it is an integral part of the growth of a company and serious changes have taken place in approximately the past 100 years. Children are alert and can coax their parents into buying things for them which can brands have realised and used it to their benefit. Commercials have the ability to seriously affect dietary behaviour, style quotients, and whatnot. Marketers increasingly use the kids’ channels to influence children and their vulnerability as the audience.

Power of the kids’ commercials

The statistic shows that the average child in the US watches between 13,000 and 30,000 commercials every year on the television. This figure is apart from the number of commercials they watch online or in between video games, music videos, etc. Proper marketing helps children to socialise and gain information about products and their benefits. They also help children in gaining unique identities. Similarly, sometimes commercials are not created keeping in mind the effects they have on children. Such advertisements can lead to both long and short-term negative consequences because of unhealthy content and visuals.

Advertisement for unhealthy products such as tobacco, alcohol, fatty foods, and sugar-based food items has a negative impact on children. They are attracted to the food items without being aware of the kind of damage it can do to their health. Also, commercials portraying the conflict between parents or a parent and her child or those focussing on skinny models, therefore those possessing perfect bodies create a negative body image among teenagers. They tend to imagine them as perfect because commercials are promoting the concepts. In order to achieve the same children and teenagers get involved in unhealthy eating habits in the hope of possessing such bodies. Therefore, top TV commercial production companies and top video production companies New York have a responsibility towards the message they are promoting with the commercials.

Kids consumer development

Research has shown that children till the age of 7 are unable to understand the kind of persuasion displayed in an advertisement. There are exceptional conditions in which children can, however, understand the intent of the advertisements. In the later stages of adolescence, children can get the sense of scepticism required to judge commercials. Even though children understand late that they are being used by companies through their commercials, adults do not take as much time. A number of initiatives have been started to control and protect the youth from the harmful content of the advertisements. They try to create alertness among the children towards the content of the commercials so that the teenagers can make an informed decision.

Use of marketing awareness to help children

Marketing focused on children can really help children if they want. Just as the agencies are selling their products, they can also sell positive thoughts and ideas. For instance, recently the well-known brand has taken up the responsibility of investing money in creating ads that teach children to eat more veggies. More such initiatives should be taken up by NYC production companies to encourage children to pick up good habits. More commercials should be created to promote empathy along with the duty towards the community. Important social issues and environmental protection should also be focused upon by the companies.

Sinema Films - Production house in New York and Los Angeles that produce stunning commercial ads to promote your business brands.

Company: Sinema Films
Address: 315 W 36th Street, New York, NY 10018
Call: 212 844 9659
Contact Person: Noel Maimu

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release How advertisements affect children? here

News-ID: 1732800 • Views:

More Releases from Sinema Films

Use Influencer Video Marketing to Grow Your Brand
Influencer video marketing is the great way to boost your business by reaching out new audiences and increase the awareness of your brand. It can help to increase your followers. Video marketing is very essential for your brands promotion but think if you doing video promotion with the influencer is like “icing on the cake”. Influencers are considered as the leader and expert in their own industry which increase the
The recording of images digitally rather than on film stock is video production. It is the next most imperative and prevalent after film making. The video production companies in New York stand out competing with production houses across the globe. The video content is produced in three stages, which are pre-production, production, and post-production - each stage holding its own significance in the making and success of each video. The pre-production
5 Ways to Make your Content Social Media Friendly
5 Ways to Make your Content Social Media Friendly
Like! Share! Subscribe! Like it or not they are here to stay. Social media has become the juggernaut of promotion with its rising reach; thanks to smartphones! Humans on average are spending 60% of their day over social media, which makes it an entire year in every 3 years. But what exactly makes us hook to it? What sort of content compels you to partake in the activity? Well, let’s acknowledge

All 4 Releases

More Releases for York

New York Coin (NYC): An Open Letter to New York City Mayor-Elect
Dear Mayor-Elect, I'd like to take this opportunity to congratulate you and your team on your recent victory and to express enthusiasm for your vision of a crypto-friendly New York City. Your recent and vocal support for Bitcoin and it's revolutionary blockchain technology is extremely encouraging. As you and your team begin to navigate the vast array of existing cryptocurrencies and blockchains, I want to introduce you to: NewYorkCoin (NYC) New
Church Audio Visual Installation York
We have just completed a church AV installation in St Helen's Church, Escrick, near York with the install of a professional Sound and Visual System within the main church area. We were contacted in 2018 to provide a quotation to install a new sound system and visual solution for the main church area so we opted to install four Bose 402 speakers in the main body of the church and two
New York Exclusive Event
New York Summer Fashion Explosion is hosting its annual event scheduled for June 22nd at the Metropolitan West 639 W St, New York 10036 Event time is 6 pm for the Red Carpet Experience and show presentation starts at 7 pm. The show is slated to present 10 local and international designers with two notable designers, Videmus Omnia, New York, who will be releasing her very first SS19/20 haute couture collection
Highly Respected New York Criminal Defense Lawyer Featured in New York Daily New …
New York, NY- July 21, 2018- The Harvey Weinstein case is a high-profile case taking place in New York right now. Mr. Weinstein is accused and facing multiple charges revolving around sexual assault and harassment. Many of his victims are high profile actresses and the media has been following the case closely. On July 2, 2018 the New York Daily News wrote an article about the case. The
Client Testimonials Prove New York Trade Show Booth Designer, Skyline New York, …
HAUPPAUGE, NY -- Skyline New York has many satisfied customers including two recent clients, and the Bullit Group. These two businesses called upon Skyline New York to create exhibits for them. Based on the feedback and praise received, the exhibits were a success. needed a welcoming exhibit that drew attendees into their booth for a closer view of their products. Skyline New York designed a trade booth
Skyline New York Launches Online Gallery Featuring Fresh Designs for New York Tr …
NEW YORK, NY – Skyline New York, the New York trade show display authority, has launched a new exhibit gallery to make it easier for companies that utilize trade shows in their marketing mix to visualize creative ways in which they can bring their brand to life. “For trade show managers seeking exhibit design ideas and strategies, this is a one-stop-shop, offering examples of how to communicate brand and product