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5 Ways to Make your Content Social Media Friendly

05-17-2019 08:33 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Sinema Films

Like! Share! Subscribe! Like it or not they are here to stay. Social media has become the juggernaut of promotion with its rising reach; thanks to smartphones! Humans on average are spending 60% of their day over social media, which makes it an entire year in every 3 years. But what exactly makes us hook to it? What sort of content compels you to partake in the activity?

Well, let’s acknowledge the fact that having a solid content strategy in place has become a necessity at keeping with the ever-evolving media market. Hence, to avoid the risk of falling back you need to serve what the audience is looking for else, your competition will. Let us have a look at the kind of content that appeals to the audiences the most and fetches the optimum conversions into your kitty.

1. Interactive Content

As we know, humans are social beings and to socialize communication is the key. With busier schedules and shorter attention spans, it becomes very important to keep your content engaging. The big key between passive and active engagement is that active engagement brings consumers into a deeper relationship with the product, raising brand affinity and purchases over the long run.

2. Emotional Appeal

Giving your content an emotional edge can always cut you some slack in terms of consumer viewership. If your TV commercial is able to trigger the right chords, making the audience reminiscence a particular memory, then it appeals to them way more than otherwise. Remember the Frooti ad that said, ‘Mango Frooti fresh and juicy’?

3. ‘Know the Brand’ Posts

What does your brand sell? What problems do you resolve? What is the price? What offers are you giving? There are a lot of queries like these that a potential consumer looks up to before really investing in it. This is exactly where ‘Know the Brand’ posts come to play. They are a compact set of information that gives the audience an overall perspective towards your product.

4. Infographics

Infographics are the amalgamation of quirky crisp content with illustrious images and vectors. They are highly eye-catching and informative. It hooks the audiences with its way quirky presentation and colorful outlook. It uses striking and engaging visuals, imagery, charts, and minimal text to convey the information quickly and clearly.

5. User-Generated Content

This is the content generated by the consumers and not the brands. If you choose the correct type of User-Generated Content that meets your goals and takes into account the special characteristics of your product, it enables you to leverage your customers’ voice to build trust in your brand’s name. They can be anything that can go on the web, social media posts, blogs, pictures, testimonials or any question & answer forum replies.

We at Sinema Films are a bunch of advertising enthusiasts who have learned the ropes for balancing the scale between creativity and strategy. Right from conceiving the idea to post-delivery roll-out strategies, we ensure complete transparency in the production process and efficient communication of information to approach the grail with the same vision.

Company Name: Sinema Films
Contact Person: Noel Maimu
Address: 315 W 36th Street
New York, NY 10018
Call - 212 844 9659

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