Press release
Global Programmatic Display Advertising Market 2018: Facebook, Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, Verizon Communications, Expedia, MediaMath, Baidu, Rocket Fuel, Adroll
Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.
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In 2017, the global Programmatic Display Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
This report focuses on the global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Display Advertising development in United States, Europe and China.
The key players covered in this study
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina
Market segment by Type, the product can be split into
Real Time Bidding
Private Marketplace
Automated Guaranteed
Market segment by Application, split into
E-commerce Ads
Travel Ads
Game Ads
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
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The study objectives of this report are:
To analyze global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Display Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Programmatic Display Advertising are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Display Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Real Time Bidding
1.4.3 Private Marketplace
1.4.4 Automated Guaranteed
1.5 Market by Application
1.5.1 Global Programmatic Display Advertising Market Share by Application (2013-2025)
1.5.2 E-commerce Ads
1.5.3 Travel Ads
1.5.4 Game Ads
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Display Advertising Market Size
2.2 Programmatic Display Advertising Growth Trends by Regions
2.2.1 Programmatic Display Advertising Market Size by Regions (2013-2025)
2.2.2 Programmatic Display Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Programmatic Display Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Display Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global Programmatic Display Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Programmatic Display Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Display Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Display Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Display Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Display Advertising Market Size by Type (2013-2018)
4.2 Global Programmatic Display Advertising Market Size by Application (2013-2018)
Continued...
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