Zee Solutions: Marketing like Madonna
With sales of over 200 million records, Madonna is still at the forefront of today’s music industry, while hundreds of other artists have faded into the background, Madonna now aged 50, is still as significant and influential as she always was. Zee Solutions, and companies all over the world are studying what is now known in marketing circles as the ‘Madonna Factor’, to help renew their own brands and enhance their marketplace success, and this can be summarised in three key areas.
Firstly, ‘Reinvention’. Madonna’s successful marketing has been the key to her longevity. She has reinvented herself time and time again, yet still remains true to her brand, and has delivered to her audience exactly what they want. Madonna has been portrayed as a ‘virgin’, ‘dominatrix’, material girl’, ‘working mum’, and now even an ‘author’. In essence, she is doing what every successful brand needs to survive, she repackages with new and improved versions in order to remain a leading figure within the industry. Trying different options with marketing strategies in any business is essential, until you find something that works. Zee Solutions market through a number of different avenues and is constantly trialling new campaigns to keep up with Client and Consumer demand.
Secondly, ‘Control’. Madonna registered her name as a trademark when she first got a foothold in the music industry in 1979. She called her first album ‘Madonna’, demonstrating her lack of fear and ultimate determination to succeed from the outset. Madonna had a clear idea of how she wanted her image to be sold and how she wanted to be portrayed to her audience. Successful businesses use the same drive to succeed, the same willpower, and the same focus to be prominent in today’s economy.
Finally, ‘The Madonna Brand’. Madonna, from the start has remained consistent to her brand, she has always been provocative, innovative and there is a persistent promise of reinvention. She has accomplished what every CEO wants for their company; the brand is prevalent, unique and popular with the consumer. Madonna often combines brand innovation and marketing, for example her relationship with ‘Pepsi’ in the 1980’s allowed her to reach a bigger market. The same strategies should be adopted by successful businesses, constantly monitoring consumerism will allow better planning and preparation of future marketing campaigns.
Madonna has stood strong and conveyed a prominent image in a cutthroat industry, constantly delivering what her audience wants. Zee Solutions states that the same applies to any successful business. The Managing Director of Zee Solutions states:
“Like Madonna, let the focus of your business be on the core specialisation, outsource areas of your business to others who would add to the overall value of your company”.
Zee Solutions is the leading outsourced sales and marketing company operating throughout Sheffield and South Yorkshire representing large blue chip companies covering many different industries. Zee Solutions achieves quality results in brand awareness, customer acquisition and retention by delivering effective outcomes for the client, customer-friendly approach to services, and creating a positive, proactive and vibrant environment.
Zee Solutions Ltd
47 Belgrave House
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