Press release
Programmatic Display Market Show at 19.3% CAGR to 2024 | Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus
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Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
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Companies Profiled in this report includes: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina
According to this study, over the next five years the Programmatic Display market will register a 19.3% CAGR in terms of revenue, the global market size will reach US$ 244100 million by 2024, from US$ 84600 million in 2019. In particular, this report presents the global revenue market share of key companies in Programmatic Display business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Display market by product type, application, key companies and key regions.
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Research objectives
To study and analyze the global Programmatic Display market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Programmatic Display market by identifying its various subsegments.
Focuses on the key global Programmatic Display players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Programmatic Display with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Programmatic Display submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Content:
2019-2024 Global Programmatic Display Market Report (Status and Outlook)
1 Scope of the Report
2 Executive Summary
3 Global Programmatic Display by Players
4 Programmatic Display by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Programmatic Display Market Forecast
11 Key Players Analysis
11.1 Facebook
11.1.1 Company Details
11.1.2 Programmatic Display Product Offered
11.1.3 Facebook Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.1.4 Main Business Overview
11.1.5 Facebook News
11.2 Google (Doubleclick)
11.2.1 Company Details
11.2.2 Programmatic Display Product Offered
11.2.3 Google (Doubleclick) Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.2.4 Main Business Overview
11.2.5 Google (Doubleclick) News
11.3 Alibaba
11.3.1 Company Details
11.3.2 Programmatic Display Product Offered
11.3.3 Alibaba Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.3.4 Main Business Overview
11.3.5 Alibaba News
11.4 Adobe Systems Incorporated
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