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CORDURA® Duck Fabric Provides New Durable Take on Traditional Duck Fabric

01-21-2011 08:52 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CORDURA(R)

WICHITA, Ka. – Jan. 20, 2011 – The newest addition to its CORDURA® NYCO fabric portfolio—CORDURA® Duck fabric—is being debuted by INVISTA’S CORDURA® brand team at this year’s Winter Outdoor Retailer show, Jan. 20-23, 2011, in Salt Lake City, Utah. Based on an intimate blend of cotton and INVISTA’s T420 Nylon 6,6 staple fiber, CORDURA® Duck fabric is specifically designed to deliver a comfortable, highly durable fabric solution with exceptional abrasion resistance and wear life.

“While most duck fabrics are traditionally 100 percent cotton canvas construction, our team challenged the norm,” said Cindy McNaull, global brand and marketing director for INVISTA’s CORDURA® brand. “CORDURA® Duck fabric is the latest example of our commitment to innovation and our focus on increasing customer satisfaction based on exceptional durability.”

Like its sister product—CORDURA® Denim fabric, launched in 2010—CORDURA® Duck fabric is designed for apparel, gear, and accessory applications that require an extremely durable yet stylish solution. Overall, CORDURA® Duck fabric offers the following key attributes:

• Exceptional abrasion resistance — Four times that of a comparable weight, traditional 100 percent cotton duck fabric (*Martindale testing using woolen abradent and 12KPa weight, 410 g/m2)

• Heritage based on CORDURA® NYCO fabric technology, which has more than 45 years of proven military performance

Targeted for essentially anywhere traditional 100 percent cotton canvas fabrics are used today, CORDURA® Duck fabric provides a versatile option that is exceptionally durable without compromising the comfort, style and long lasting durability expected in today’s value driven market. Based on a CORDURA® brand durability platform that offers proven performance in many of the world’s toughest environments, this fabric is designed with the outdoor enthusiast, worker, and weekend warrior in mind. End-uses are varied and cover a wide spectrum from outdoor, ready-to-wear, hunting, workwear, and even travel gear and accessories such as messenger bags and totes.

To request samples and learn more about INVISTA's CORDURA® Duck fabric, end-use products, Where to Buy information, and marketing tools, please visit the CORDURA® brand booth at the Outdoor Retailer Show (#39210) or http://www.cordura.com/en/fabric/duck-fabric.html.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Howard, Merrell & Partners
8521 Six Forks Road Raleigh, NC 27615
Maria Martinat
Ph: (919) 844-2752
mmartinat@merrellgroup.com

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