Press release
INVISTA’s CORDURA® Denim Fabric Now Available in Timbuk2®’s Innovative “Customize a Bag” Program
WICHITA, Kan. – Jan. 20, 2011 – Timbuk2® and INVISTA’s CORDURA® brand team launch the new Timbuk2® Custom Messenger Bag, featuring CORDURA® Denim Fabric. Based on an intimate blend of cotton and INVISTA’s T420 nylon 6,6 staple fiber, CORDURA® Denim fabric retains the authentic look and feel of traditional 100 percent cotton denim, with added abrasion resistance and long-lasting durability.Available for viewing at both the Timbuk2®(#34174) and CORDURA® brand booth (#39210), the Timbuk2® “Customize a Bag” option featuring CORDURA® Denim fabric includes a memory adjust Cam Buckle that allows the wearer to click on/off for a consistent fit, a sneaky side entry Napolean Pocket with zipper closure, and an Interior Slash Pocket that is perfect for document storage.
“This Timbuk2® messenger bag, featuring CORDURA® Denim fabric, proves you can marry style and long-lasting durability for a trendy, yet functional accessory,” said Greg Bass, Timbuk2® director of product and design. “We are thrilled to collaborate with INVISTA’s CORDURA® brand team to create a product with their innovative durable denim technology.”
To learn more about Timbuk2® Messenger Bags as well as CORDURA® Denim fabric technology, please visit www.timbuk2.com or www.CORDURAcom.
About Timbuk2®
Timbuk2® – the San Francisco-based pioneer of the messenger bag and the CES Innovations 2011 Design and Engineering Award Honoree for the Command Messenger – delivers innovative, functional and stylish technology portage bags and accessories. Branded by quality, durability and their unique bike heritage, Timbuk2 is the leader in airport-friendly bags, sleeves and accessories designed specifically for the latest in e-readers, laptops, netbooks, tablets and smartphones, providing the most effective technology portage around.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, and Twitter, http://twitter.com/CORDURAbrand.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
# # #
Howard, Merrell & Partners
8521 Six Forks Road Raleigh, NC 27615
Maria Martinat
Ph: (919) 844-2752
mmartinat@merrellgroup.com
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