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Yield & Revenue Management for the Hospitality Industry

01-07-2011 02:36 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: European Pricing Platform

The Willingness-to-pay for a specific product is not the same for everyone. A pricing strategy based on a standard price for all sales is usually an imperfect choice. In fact, the optimum use of the Willingness-to-Pay per client (segment) ensures major – and often hidden – margin potential. But how can you make use of this Willingness-to-Pay?

Segmentation is the keyword. Segmentation can be applied in various ways. One of these is based on the time of purchase. One method that relies on this and optimises the total income with limited capacity is revenue management. This technique has been successfully applied for many years in sectors such as air travel, car hire and the hotel business.

Revenue management is orientated by the following questions:
▪ Which customers want to pay what price?
▪ When shall I change the price?
▪ How many products shall I sell for a specific price?

This training course gives an insight into the theory and practice of revenue management. The participants will discover the opportunities provided by revenue management .What is more, this training course will communicate to the participants the necessary theory and background that it is required to be able to apply revenue management in practice.

When: 25th of February 2011 at Landgoed De Horst, Driebergen (The Netherlands)

For more information, go to:

The ePP is the on- and offline meeting place for pricing decision makers in a wide range of industries. Interactive sharing, collecting and developing pricing knowledge is the key.

European Pricing Platform
Izegemsestraat 7 (3.01)
8860 Lendelede

Justine Van Acker
0032 51 320 372

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