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The Strategies and Tactics of Pricing

01-07-2011 02:35 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: European Pricing Platform

An improved price policy rewards. Price increases have up to 4 times the impact on the company profit as for example a proportional volume increase. Research shows that an increase in the price of 1% leads to an increase of the profitability of 11%! But this does not mean that it is judicious to raise the price without any consideration!

This intensive training offers a firm base for a targeted price policy. You get an insight in the components which influence the price, followed by the different steps of an optimal pricing process and innovative price determination. You discover which factors cause price pressure, how you can handle it and how you can react to price aggressive competitors. This is illustrated by means of real practice cases and with sufficient possibility for interaction.

When: 14th and 15th of February 2011 at Landgoed De Horst, Driebergen (The Netherlands). Go to our website for more information (www.pricingplatform.eu)

The ePP is the on- and offline meeting place for pricing decision makers in a wide range of industries. Interactive sharing, collecting and developing pricing knowledge is the key.

For further information or registrations
Justine Van Acker : +32 (0) 51 320 372 / justine.van.acker@pricingplatform.eu
Website voor informatie :
http://www.pricingplatform.eu/site/public/trainings

European Pricing Platform
Izegemsestraat 7 (3.01)
8860 Lendelede
Belgium

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